Step By Step Guide to Real Estate Cold Calling Services

Real estate cold calling services play a vital role in the growth and success of agents and agencies by providing a proactive approach to expanding their client base and generating leads.

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In the world of real estate, making connections is key to success. That’s where Real Estate Cold Calling Services come in. These services offer a personal touch in reaching out to potential clients, bypassing the digital noise for direct conversations. In this blog series, we’ll explore the importance of cold calling in real estate and provide practical tips for mastering this timeless technique.

Cold calling remains a powerful tool for agents and agencies to establish genuine connections and build trust with potential clients. Throughout our discussions, we’ll share strategies for crafting effective scripts and handling objections with confidence. Join us as we delve into the world of outsource real estate cold calling services, unlocking new opportunities for your business in today’s competitive market.

What Are Real Estate Cold Calling Services

What Are Real Estate Cold Calling Services

Real Estate Cold Calling Services are specialized services offered by professionals or agencies to assist real estate agents and agencies in generating leads and nurturing potential clients through cold calling techniques. Essentially, these services involve reaching out to individuals who may be interested in buying, selling, or investing in properties through direct phone calls, with the aim of initiating conversations and building relationships.

Typically, trained professionals employed in the real estate industry are skilled in communication and persuasion techniques tailored specifically for the real estate market. These professionals often use scripts and strategies designed to capture the attention of prospects, address their needs and concerns, and ultimately guide them towards taking action, whether it’s scheduling a viewing, signing a listing agreement, or making a purchase.

The main goal of professionals in the real estate industry is to help real estate agents and agencies expand their client base and increase their sales opportunities. By outsourcing cold calling tasks to specialized services, agents can focus more on their core responsibilities such as client meetings, property evaluations, and negotiations, while still benefitting from a steady stream of qualified leads and prospects generated through proactive outreach efforts.

Real estate cold calling services are specialized solutions provided by companies or professionals adept at initiating cold calls on behalf of agents, brokers, or real estate agencies. These services employ trained cold calling agents who proactively reach out to potential clients via phone calls, aiming to generate leads, schedule appointments, and spark discussions about real estate transactions.

Importance of Cold Calling in Real Estate

Cold calling remains a crucial aspect of real estate sales due to its effectiveness in generating leads and fostering client relationships. Despite the rise of digital marketing strategies, statistics consistently highlight the importance of cold calling in the real estate industry.

According to research conducted by the National Association of Realtors (NAR), cold calling remains one of the top lead generation methods for real estate agents, with 45% of agents reporting that they use cold calling to acquire new clients. Additionally, a study by the Keller Center at Baylor University found that cold calling has a conversion rate of around 2%, meaning that for every 100 calls made, approximately 2 leads result in successful transactions.

Moreover, data from reveals that it takes an average of 8 follow-up calls to reach a prospect, emphasizing the persistence required in cold calling efforts in cold calling outsourcing real estate. This underscores the importance of consistent outreach and relationship-building, as repeated contacts increase the likelihood of engaging potential clients.

Furthermore, statistics from the Real Estate Agents’ Association suggest that cold calling can lead to a significant increase in sales volume, with agents who engage in regular cold calling activities experiencing up to a 50% boost in closed transactions compared to those who rely solely on passive marketing strategies.

In essence, these statistics underscore the enduring importance of cold calling. Despite advancements in technology and digital marketing, cold calling remains a proven method for agents to connect with prospects, nurture leads, and ultimately drive sales in the competitive real estate market.

Benefits of Real Estate Cold Calling Services

Benefits of Real Estate Cold Calling Services

Here are the benefits of Real Estate Cold Calling Services presented in points:

1. Expertise

Cold calling outsourcing real estate services provide access to professionals skilled in effective communication and persuasion techniques tailored for real estate, ensuring every call is made with precision and purpose. These professionals understand the nuances of the industry, allowing them to navigate conversations confidently and address potential clients’ needs effectively.

2. Time Efficiency

By outsourcing cold calling tasks, agents can focus on core responsibilities like client meetings and negotiations, saving time and increasing overall productivity. This enables agents to allocate their time more efficiently, leading to better client engagement and faster transaction closures.

3. Consistent Lead Generation

Cold calling services offer a steady flow of qualified leads, maintaining a robust database of potential clients and ensuring a continuous pipeline of opportunities. This consistent influx of leads provides agents with a reliable source of potential business, reducing the uncertainty associated with fluctuating market conditions.

4. Scalability

These services can be scaled according to the agent’s needs, allowing for flexible adjustment based on market demand and business growth. Whether an agent is expanding their operations or scaling back temporarily, cold calling services can adapt to accommodate changes in workload seamlessly.

5. Increased Sales Opportunities

With a dedicated team handling outsource real estate cold calling services, agents can reach a larger audience and generate more leads, ultimately leading to higher sales volume and increased revenue. This broader outreach increases the likelihood of finding qualified buyers or sellers, thereby maximizing sales opportunities and driving business growth.

6. Cost-Effectiveness

Outsourcing cold calling tasks can be more cost-effective than hiring in-house staff, as it eliminates the need for recruitment, training, and ongoing management expenses. Additionally, cold calling services often operate on a pay-for-performance basis, allowing agents to control costs while maximizing the return on their investment.

7. Relationship Building

Cold calling allows agents to initiate relationships with prospects from the very first contact, laying the groundwork for future interactions and potential business opportunities.

8. Competitive Advantage

By leveraging cold calling services effectively, real estate agents can gain a competitive edge in their local market, positioning themselves as proactive and attentive professionals dedicated to serving their clients’ needs.

Key Elements of an Effective Real Estate Cold Call

Key Elements of an Effective Real Estate Cold Call

1. Introduction

Begin the call by introducing yourself warmly and professionally, stating your name and affiliation with the real estate agency. A friendly tone helps to establish rapport and sets a positive tone for the conversation.

2. Purpose Statement

Clearly articulate the reason for your call within the first few seconds. Whether it’s to offer a complimentary market analysis, share information about a new listing, or discuss potential investment opportunities, being transparent about your intentions demonstrates respect for the prospect’s time.

3. Value Proposition

Highlight the unique value that you or your agency brings to the table through real estate cold calling outsourcing. This could include specialized knowledge of the local market, access to exclusive listings, or personalized assistance tailored to the prospect’s specific needs and preferences. Emphasizing benefits rather than features helps to capture the prospect’s attention and pique their interest.

4. Engagement Techniques

Use open-ended questions to encourage dialogue and gather information about the prospect’s current situation and objectives in real estate cold calling services outsourcing real estate. Actively listen to their responses, demonstrating genuine interest and empathy. By understanding their motivations and concerns, you can tailor your approach and offer solutions that resonate with their needs.

5. Handling Objections

Anticipate potential objections and prepare responses to address them confidently and persuasively. Whether it’s concerns about timing, budget constraints, or skepticism about the market, acknowledge the prospect’s perspective and offer relevant information or reassurance to alleviate their doubts. Turning objections into opportunities for further discussion can help to move the conversation forward positively.

6. Call to Action

End the call with a clear and compelling call to action, prompting the prospect to take the next step towards working with you. Whether it’s scheduling a follow-up meeting, sending additional information, or arranging a property viewing, providing a specific action plan ensures that momentum is maintained and progress is made towards conversion with outsource real estate cold calling services.

7. Follow-Up Plan

After the call, promptly follow up with any promised information or follow-up actions. A timely and proactive approach to follow-up demonstrates professionalism and commitment, reinforcing your credibility and building trust with the prospect. Consistent follow-up is essential for nurturing leads and cultivating long-term relationships with potential clients.

8.Problem-Solving Approach

Identify any challenges or pain points the prospect may be facing regarding their real estate situation. Position yourself as a problem solver by offering solutions and demonstrating how your services can address their needs effectively.

9. Flexibility and Adaptability

Be flexible and adaptable during the call, adjusting your approach based on the prospect’s responses and reactions. Stay open-minded and willing to pivot your conversation or offer alternative solutions to better meet the prospect’s needs.

Tips for effective real estate cold calling services

Tips for effective real estate cold calling services

Here are some tips for effective real estate cold calling services:

1.Prepare a Script

Before making any calls, craft a script that outlines key talking points and responses to common questions or objections. While you want to sound natural, having a script as a guide can help keep the conversation focused and ensure you convey important information effectively.

2.Research Your Prospects

Take the time to research your prospects before calling. Learn about their background, interests, and any properties they may already own or be interested in. This knowledge can help you tailor your approach and engage them more effectively during the call.

3.Focus on Building Rapport

Start the call with a friendly greeting and try to establish a rapport with the prospect early on. Ask open-ended questions to show genuine interest in their needs and preferences. Building rapport can make the prospect more receptive to your pitch and increase the likelihood of a successful outcome.

4.Highlight Value Propositions

Clearly communicate the value of your services and how they can benefit the prospect. Whether it’s your expertise in the local market, access to exclusive listings, or personalized assistance throughout the buying or selling process, emphasize what sets you apart from the competition.

5.Listen and Adapt

Pay close attention to the prospect’s responses and be prepared to adapt your approach accordingly. If they express concerns or objections, address them empathetically and offer solutions that address their needs. Active listening can help you build trust and credibility with the prospect.

6.Follow Up Promptly

After the call, follow up promptly with any promised information or next steps. This demonstrates professionalism and keeps the momentum going. Whether it’s sending additional property listings or scheduling a follow-up meeting, timely follow-up is crucial for nurturing leads and moving them through the sales funnel.

7.Track and Analyze Results

Keep track of your real estate cold calling outsourcing services and analyze the results regularly. Identify what strategies are working well and which ones could be improved. By continuously refining your approach based on data-driven insights, you can optimize your cold calling efforts and maximize your success rate.

8.Stay Persistent

After the call, follow up promptly with any promised information or next steps. This demonstrates professionalism and keeps the momentum going. Whether it’s sending additional property listings or scheduling a follow-up meeting, timely follow-up is crucial for nurturing leads and moving them through the sales funnel.

9.Seek Feedback and Training

Don’t hesitate to seek feedback from colleagues or mentors, and invest in training to improve your cold calling skills. Learning from others’ experiences and honing your techniques can help you become a more effective cold caller and achieve better results in your real estate endeavors.

10.Stay Compliant

Finally, ensure that your cold calling practices comply with relevant laws and regulations, such as Do Not Call lists and telemarketing regulations. Staying compliant not only protects you from legal issues but also enhances your reputation as a professional real estate agent.

By incorporating these tips into your real estate cold calling services, you can improve your effectiveness and increase your chances of success in generating leads and closing deals in the competitive real estate market.

Best Cold Calling Software For Real Estate Outreach

Best Cold Calling Software For Real Estate Outreach

In the realm of real estate cold calling services, having the right tools at your disposal can make all the difference in your outreach efforts. Here are ten top-notch cold calling software solutions designed to streamline your prospecting process and boost your lead generation:


Kixie offers a comprehensive sales engagement platform with features like power dialing, automatic call logging, and real-time analytics. With seamless integration with CRM systems like Salesforce and HubSpot, Kixie helps real estate agents efficiently manage their cold calling campaigns and track their performance.


JustCall is a cloud-based phone system that provides real estate agents with a simple and intuitive platform for making and receiving calls. With features like call recording, voicemail drops, and SMS campaigns, JustCall empowers agents to engage with prospects across multiple channels and drive conversions.


REISift is a lead generation tool specifically designed for real estate investors and agents. With access to a vast database of property leads, REISift enables agents to identify lucrative investment opportunities and connect with motivated sellers through targeted cold calling campaigns.

4.Espresso Agent

Espresso Agent offers real estate professionals access to high-quality leads and predictive analytics tools. With features like expired listing leads, FSBO (For Sale By Owner) data, and geographic farming, Espresso Agent helps agents pinpoint potential clients and maximize their success rates through cold calling.


Omnidrip is an automated lead nurturing platform that helps real estate agents engage with prospects through personalized drip campaigns. With features like email sequencing, text message automation, and intelligent lead scoring, Omnidrip enables agents to stay top of mind with their leads and convert them into clients over time.


Realeflow is a comprehensive real estate investing software that includes built-in cold calling capabilities. With features like lead management, deal analysis, and direct mail automation, Realeflow provides investors with the tools they need to identify profitable opportunities and close deals through cold calling.


ProspectBoss offersreal estate cold calling services agents access to targeted lead lists and dialing solutions. With features like neighborhood search, demographic targeting, and power dialing, ProspectBoss helps agents identify qualified leads and connect with them efficiently through cold calling campaigns.


Vulcan7 is a real estate prospecting tool that provides agents with access to expired listings, FSBOs, and geographic farming data. With features like automated lead follow-up, customizable scripts, and performance tracking, Vulcan7 helps agents maximize their outreach efforts and generate more leads through cold calling.


Propstream is a real estate investment software that provides agents with access to comprehensive property data and market analysis tools. With features like property search, owner information, and lead filtering, Propstream empowers agents to identify promising investment opportunities and reach out to potential sellers through real estate cold calling outsourcing.


PhoneBurner is a power dialer software that helps real estate agents increase their call efficiency and productivity. With features like call automation, personalized messaging, and CRM integration, PhoneBurner enables agents to make more calls in less time and connect with more prospects through cold calling.

Top 10 Real Estate Cold Calling Services

Top 10 Real Estate Cold Calling Services

1. Ossisto

Osissto emerges as the top solution for real estate cold calling services, distinguished by its specialized expertise, personalized approach, cost-effective pricing, comprehensive training, cutting-edge technology, and unwavering commitment to quality. With a team of highly trained professionals dedicated to understanding the intricacies of the real estate industry, Osissto offers tailored solutions to meet the unique needs of each client. Leveraging advanced tools and software, coupled with transparent pricing and round-the-clock support, Osissto empowers real estate professionals to maximize efficiency, productivity, and ultimately, success in their lead generation efforts.

2. REVA Global

REVA Global offers highly trained virtual assistants who excel in various tasks beyond cold calling, including lead qualification, appointment setting, and follow-up calls. Their flexible pricing, ranging from $8 to $14 per hour for full-time virtual assistants, makes them an affordable and efficient option for real estate professionals. As someone who has personally utilized their services, I can vouch for the quality and reliability of REVA Global’s virtual assistants. With the ability to review multiple applications and interview candidates before making a selection, you have full control over the hiring process.

3. Upcall

Upcall is another reputable cold calling service that combines SaaS, AI, and human callers to deliver qualified leads ready for action. Their customizable sales scripts and support for both English and Spanish speakers make them a versatile option for real estate professionals. With three distinct plans—Standard, Reseller, and Enterprise—Upcall offers flexibility to accommodate varying business needs.

4. Callbox

Callbox is an ideal choice for real estate professionals aiming to expand their commercial real estate business. Specializing in B2B lead generation, Callbox offers comprehensive services tailored to the specific requirements of each company. While it may come with a higher price tag, the investment is justified by the customized solutions provided, ensuring that businesses receive high-quality leads that align with their objectives and target market.

5. Dial America

With a rich history dating back to 1957, Dial America has established itself as a trusted name in the realm of cold calling services. Operating 19 US-based call centers and boasting partnerships with esteemed brands like Reader’s Digest and U.S. Bank, Dial America guarantees top-notch lead generation services. Leveraging their extensive experience and industry connections, Dial America delivers results-driven solutions that meet the highest standards of quality and reliability.

6. Call Motivated Sellers

Specializing exclusively in the real estate industry, Call Motivated Sellers excels in converting cold leads into warm, qualified prospects. Their proficiency in both English and Spanish cold calling allows them to effectively engage with diverse markets, catering to the unique needs of real estate professionals. By leveraging their expertise and linguistic capabilities, Call Motivated Sellers serves as a valuable asset for agents and investors alike, facilitating the acquisition of high-quality leads and driving business growth.

7. Sales Hive

Sales Hive sets itself apart by offering US-based callers who are dedicated to understanding the intricacies of your business and adept at handling common objections. This personalized approach ensures that callers develop a deep understanding of your company’s offerings, enabling them to deliver exceptional results. By building strong relationships with potential leads and addressing their concerns effectively, Sales Hive helps businesses maximize their cold calling efforts and achieve tangible result

8. Flatworld Solutions

Flatworld Solutions stands out for its cost-effective services, encompassing lead generation, appointment setting, and customer acquisition. Their experienced overseas teams are skilled at building relationships and connecting with potential leads, offering a viable option for businesses seeking reliable solutions without breaking the bank. With a focus on delivering quality results at competitive rates, Flatworld Solutions serves as a valuable partner for professionals looking to enhance their lead generation efforts.

9. AM Virtual Sourcing International Corporation

Based in the Philippines, AM Virtual Sourcing International Corporation specializes in real estate lead generation across various verticals, catering to investors, agents, wholesalers, and smaller operations. Their willingness to collaborate with smaller teams makes them an ideal choice for entrepreneurs seeking dependable cold calling services tailored to their specific needs. By leveraging their expertise and resources, AM Virtual Sourcing International Corporation assists real estate professionals in identifying lucrative opportunities and driving business growth in a competitive market landscape.

10. Strategic Calls

Strategic Calls, headquartered in Rochester, NY, employs a swift approach to closing sales by prioritizing speed. Their ingenious appointment setting strategy capitalizes on the principle that real estate businesses that reach out first and demonstrate the most promise often secure the deal. Utilizing their outbound call center, Strategic Calls implements a proprietary jump-start method to cultivate qualified leads for your business in as little as five days.


In conclusion, real estate cold calling services play a pivotal role in the success of modern agents and agencies alike. By leveraging the expertise of virtual assistants and specialized call centers, professionals in the real estate industry can efficiently generate leads, nurture relationships, and ultimately close deals. These services offer a strategic advantage, enabling agents to expand their reach, maximize their productivity, and stay ahead of the competition in a dynamic and competitive market. As the real estate landscape continues to evolve, embracing innovative cold calling solutions remains essential for driving growth, building a robust client base, and achieving long-term success in the industry.

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1. How does real estate cold calling work?

Real estate cold calling services involve agents proactively reaching out to potential clients via phone to offer their services, discuss property listings, and schedule appointments. It aims to establish connections, generate leads, and ultimately facilitate property transactions.

2. How to cold call for real estate?

To cold call for real estate, research your target audience, craft a compelling script, focus on building rapport, and utilize a consistent schedule. Leverage technology, such as CRM systems, for efficient lead management. 

3. How to hire cold callers?

To hire cold callers, define your requirements, conduct interviews, assess communication skills, and consider outsourcing to specialized services. Look for candidates or agencies with real estate cold calling experience. 

4. What is the task of a real estate cold caller?

The primary task of a real estate cold caller is to initiate contact with potential clients, identify leads, and nurture relationships. They aim to generate interest, schedule appointments, and contribute to the overall success of real estate campaigns. 

5. When should you cold call real estate?

Optimal times for real estate cold calling are during evenings and weekends when potential clients are more likely to be available. However, individual preferences may vary, so testing different time frames is advisable for real estate cold calling outsourcing.

6. Can Cold Calling Yield Results for Real Estate Agents?

Cold calling remains a potentially effective tool for real estate agents, facilitating direct outreach to potential clients and fostering personal connections. The efficacy of this approach hinges on the agent’s ability to craft a compelling pitch that resonates with prospects, thus enhancing the likelihood of success.

7. Which Dialer is Optimal for Real Estate Cold Calling?

Various dialers cater to outsource real estate cold calling services needs, with popular choices including Mojo Dialer and REDX. These platforms offer essential features like lead management and call recording, empowering agents to streamline their outreach efforts and maximize productivity.

8. What is the Average Success Rate of Cold Calling?

The success rate of cold calling is subject to industry nuances, target demographics, and the proficiency of the caller. However, as a general benchmark, the average success rate typically hovers around 1-2%, underscoring the importance of strategy and persistence in this endeavor.

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Real estate cold calling services play a vital role in the growth and success of agents and agencies by providing a proactive approach to expanding their client base and generating leads.