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Push notifications aren’t anything new. Although alerts have been around for over a decade, push notifications only gained popularity as an advertising format five years ago. Previously, they were used to get system or application alerts. You have probably seen notifications like “You have a new message” or “Program X has an update” more than once. If that’s the case, then you know what we are talking about.
Indeed, the push notifications ad structure is very much similar to the one of application alerts. Besides that, push advertising takes advantage of another technology that enables the server-assisted delivery of alerts via browser subscription. Notifications will be sent to users who have consented to receive them in the following form on the website. Want to give a try to this new marketing technology? Then keep reading — we have a couple of best practices for you to follow.
How to Make Push Ads Perform to the Fullest?
Okay, you now know practically everything about push notifications. You’re nearly ready to go sailing, but before you do, let us offer you a few important recommendations. Sticking to these will skyrocket your success rates.
Consider Your Industry
This simple and appealing advertising type will benefit almost any push ad network. However, in some industries and sectors, push notifications perform better than in others. The best industries to push are as follows:
- eCommerce and retail (in-page, web);
- Mobile gaming (in-app);
- Travel (mobile, web);
- Streaming services (in-app, mobile).
- Health and fitness (in-app or mobile);
- News and blogs (web or in-page);
Set a Budget
We strongly advocate devoting 30% of your ad budget to testing push advertising. So, buy push ads and test them out strategically. The major reason is that with a lesser budget, you may test your landing pages with more real people. All clicks are already focused on your Call-To-Action. As a result, you can polish your campaign and get the best results out of it in the future.
Remember About Specifications
Obviously, push ad specifications vary per platform, but here’s the general pack for the ad tech stack:
- Icon size: 192×192.
- Main picture size: 492×328
- Title: A maximum of 36 symbols.
- Description: A maximum of 75 symbols.
- Formats: JPG
Develop Content
Of course, the message type and text for your notification depends on your industry and situation. Still, there are some general best practices to follow:
- Avoid complex imagery;
- Use clean user-generated pictures rather than dull stock photographs (if that makes sense);
- Consider using emojis (if that makes sense).
- Add a feeling of urgency to the title.
- Remember your CTA.
Choose the Delivery Time Strategically
There is no perfect time that will work for all push ads. Some recommend sending “normal” information between 1 am —3 pm and between 5 pm — 11 pm. If you have some special personalized messages like “Hi, sweetie, I’m Ashley,” then late-night hours might prove to be successful.
How Do You Launch Push Campaigns?
Setting up push advertisements is easy if you follow the standard sequence of actions:
- Create a new campaign by clicking on “Create a New Campaign.”
- Click “Push Creative Type.”
- Configure fundamental characteristics, such as name, pricing models, and auction types.
- Select basic parameters.
- Apply what you’ve learned from this article to choose who you want to target and how. For example, you can choose “Phone” as the device type and “Android” as the operating system. The options are limitless
- Configure targetting settings.
- Don’t forget about the Advanced options. You may change some specs (e.g., age, geolocation, language, and even retailers).
- Configure advanced options.
- Select bidding options.
- Click “Save.”
Once you’ve clicked “Save,” the platform will prompt you to submit the creative. Do this, and you’re finished!
Push Ads Are Still Alive!
What other conclusions can be drawn? Push advertising is alive, and developing and remains a profitable format. Now it is more like a “club” of its own – those who understood the format caught the wave. But this is not bad! 2025 is a great time to try push ads again or maybe for the first time. Now there is a large selection of push networks for every taste, for different geos and verticals. All you have to do is test and choose the one that suits you best.
Read more>>>>> What Are the Fundamentals of Marketing? Concepts & Strategies
