Many people with business inclination end up starting a dot-com business just to realize that building an online empire is not the result of an overnight success. The number of mushrooming online businesses are ever increasing, and the chances of success is very less. In this situation, an ideal solution to have operational efficiencies is to outsource some of the business tasks and get them done in a jiffy without causing budget deficiencies. This blog gives clear detail on tasks that can be outsourced if you are planning or running an online business. Have a pleasant reading experience.
1. Website Creation, Maintenance, and Development
If you want to run an online business, the first thing to take care of is to have a website with competitive capabilities. Design and development are 2 different jobs, but are closely integrated. A well-reputed outsourcing company would have a team of developers and designers who can custom-make websites, the way you want it. If you are looking for a single person to freelance for a short period, it is probably easy to find many talented resources from websites such as Behance, Smashing Jobs, Krop, Boxes and Arrows, etc.
The benefit of entrusting design and development work with an agency is that you don’t have to micro-manage the work, there will always be a single point of contact to coordinate with the resources and ensure that the work is done. Outsourcing is often cheap compared to hiring an in-house specialist. Also, by doing so, you do not have to juggle your time with other major responsibilities. If you are a customer-focused organization with an intention to have a different way of serving people, it is always good to have an external opinion. That is exactly what you get by relying an outside expert, a new perspective and new ideas on your website which you wouldn’t have thought about.
2. Updating Social Media Pages
More conversations are happening over social media rather than in real life, it is the space where businesses can find their target audience, all of them at one place. Benefit of publicizing and advertising businesses over social media platforms are huge. Perhaps, it is a necessity rather than an option in an era where 3.2 billion people use social media on a daily basis.
Facebook may be leading in terms of the most widely popular social media platforms, but it is not one of the best places to promote businesses unlike a decade ago. To understand the dynamics of the newer modern social media platforms such as QQ, Instagram and Tumblr, you need someone who is a know-it-all about social media or to be precise, a social media strategist. If you are running your online businesses under a strict budget boundary, it is always better to outsource this task considering the prominence of the work.
3. Inventory Management
If you are running an online store or other eCommerce business, you might be struggling to manage the inventory. It is a nightmare for online startups. An outsourcing agency can find you the right services and solutions to get the right stocks at the right time and at the right place. The experts will help in storing, managing, tracking and evaluating your stocks. Outsourcing inventory management is a great boon in foreign markets in terms of cost reduction, meeting customer demands efficiently and freeing up finances. Improvement of overall process efficiency is what you can expect.
4. Customer Support
Online businesses are not affected by traditional business hours, so the customers would be expecting a 24/7 support. If saving money is your intention without compromising on a quality customer support, then outsourcing is the best option. A good customer experience is cultivated slowly and for this you need experts who understand the psyche of various prospects. Outsourcing customer support can lead to lowering operational costs, scaling up the business, avoiding legal risks and refraining from investing in technology and tools, etc.
5. Content Creation
Websites are not only about images, illustrations, graphics and other creative elements; there is a requirement for powerful content suitable for your industry. Finding a writer might be easy but getting a content creator who has an in-depth knowledge about a particular industry to work for you is difficult. Again, it will be super tough to find a writer who is multilingual. So, why take worries when you can outsource the writing tasks to a content creator working with an agency or when you can actually entrust the work with a freelancer. A recent research by Zazzle media found out that 60% of the people found it hard to generate content consistently.
In such a scenario, outsourcing the tasks would be the apt solution. Specialized writers can be found in portals like ProBlogger, Craigslist, Brian Scott’s online writing jobs, etc.
6. Bookkeeping, Accounting and Financials
Though you are running an online business, there is a consistent requirement for bookkeeping, accounting and financials. These tasks can be handled without any hassle by outsourcing. Things like payroll may not be directly related to making profits but is a crucial supporting function that needs careful scrutiny while execution, this can help in reducing the possibilities of errors. Get assisted by qualified accounts working with a credible agency. Most of these agencies provide services as a package ranging from account receivable and payment management to accounts consolidation, monthly financial management, profit and loss account management, day-to-day client invoicing, trial balance reporting, petty cash accounts management and more.
7. Market Research
Market research is an integral part of any business. Whether you are running an online business or if you are planning one, you need a person or a group of people to do research on some of the important subjects that would influence your business. Why research? It is pivotal when it comes to understanding the market, identifying the potential new prospects, retaining the existing customers, setting realistic targets for your business and most importantly for identifying new business opportunities.
The good news is that there are agencies that provide specialized market research services. In many societies there are field service market research agencies, Intercept and mystery shopper market research agencies, full-service agencies and research consultants. Uncover valuable information about your organization by doing the right research.
Apart from the above 7 important outsourceable tasks for online businesses, there are others as well. Here is a short list.
- Digital Marketing
- Administrative Tasks
- Visual Content
- Order fulfilment
- Photography, videography
- IT Support
- Lead generation and much more.
You can get more work done at a budget price by outsourcing. Meanwhile, you can shift your focus and use the entire concentration to complete the primary tasks. But the question should be what tasks are to be outsourced and what tasks can be done by the in-house employees. Choice is all yours, but the fact is that the benefits of outsourcing is enormous in fighting off the competition. Maintain the quality of the services without devouring your time by outsourcing.
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