The Top 20 eCommerce Email Marketing Agencies and Platforms in 2024

Discover the best eCommerce email marketing agencies and platforms in 2024 that can help you boost your sales, conversions, and customer loyalty with effective campaigns.

Table of Contents

Why email marketing is important for eCommerce?

In the dynamic world of eCommerce, staying ahead of the competition requires savvy marketing strategies, and at the heart of this lies the indispensable tool—email marketing. Let us explore the significance of email marketing for eCommerce businesses and shed light on how specialized eCommerce email marketing agencies and platforms can be a game-changer.

Email marketing is important for eCommerce because it helps to build a loyal customer base, increase sales, and improve brand awareness. Email marketing allows eCommerce businesses to communicate with their customers in a personalized and relevant way, based on their preferences, behavior, and purchase history. It also helps to drive traffic to the eCommerce website, boost conversions, and reduce cart abandonment.

According to a study by Campaign Monitor, email marketing has an average return on investment (ROI) of 4400%, which means that for every $1 spent on email marketing, eCommerce businesses can earn $44.

How do eCommerce email marketing services help businesses?

How do eCommerce Email Marketing Agency help businesses

eCommerce email marketing agency help businesses by providing them with the tools, strategies, and expertise to create and execute effective email campaigns. eCommerce email marketing service providers can help businesses to segment their audience, design attractive and responsive email templates, write engaging and persuasive copy, test and optimize their emails, and measure and analyze their results.

eCommerce email marketing agency can also help businesses to comply with the email marketing laws and regulations, such as the CAN-SPAM Act and the GDPR. By hiring an eCommerce email marketing agency, businesses can save time and money, and focus on their core competencies.

What is email marketing in eCommerce?

Email marketing is one of the most effective ways to grow your eCommerce business, generate leads, and increase sales. According to a study by Litmus, email marketing has an average return on investment (ROI) of 36:1, which is higher than any other digital marketing channel.

However, email marketing is not a one-size-fits-all solution. You need to customize your email campaigns to your specific audience, goals, and industry. That’s why hiring an eCommerce email marketing agency can be a smart move for your online store. An eCommerce email marketing agency can help you design, create, and execute email campaigns that are relevant, engaging, and profitable.

They can also help you optimize your email marketing journey, follow the  B2B email marketing best practices, and generate more leads and conversions. But how do you choose the right eCommerce email marketing agency for your business?

There are many factors to consider, such as their experience, portfolio, pricing, and reviews. To help you narrow down your options, we have compiled a list of the top 20 eCommerce email marketing agencies and platforms in 2024. These agencies have proven track records of delivering results for their clients, and they specialize in different niches and industries.

Top 20 eCommerce email marketing agencies and platforms in 2024

1. SmartMail

SmartMail - eCommerce Email Marketing Agency

SmartMail is a full-service eCommerce email marketing agency that specializes in helping brands increase their revenue and retention with effective and personalized email campaigns. They offer a range of email marketing services, such as:

  • Email Growth Sprints
  • Email Campaign Management.
  • Automation Setup
  • SMS Marketing.

SmartMail has an eight-year track record of producing $187M in revenue for its clients, working with over 150 eCommerce brands and sending over 11 billion emails. They also provide a free email marketing audit to identify key revenue opportunities and a bundle of 150 responsive eCommerce email templates. SmartMail is a trusted and experienced email marketing agency that can help eCommerce businesses grow their online sales with email.

2. Flodesk

Flodesk

Flodesk is an email marketing platform that helps entrepreneurs design and send beautiful and effective emails that grow their businesses. They offer the following email marketing services:

  • Email Design: Flodesk provides a collection of customizable templates and layouts that allow users to create stunning emails that match their brand and style. Users can also upload their own fonts, images, and graphics to make their emails unique and eye-catching.
  • Email Marketing: Flodesk enables users to send and automate email campaigns that reach their audience and drive conversions. Users can segment their subscribers based on their preferences, behavior, and custom fields, and personalize their emails with dynamic content and subject lines.
  • Email Analytics: Flodesk helps users measure and optimize their email performance with robust analytics and insights. Users can track the growth, acquisition, engagement, and revenue of their subscribers, emails, and sales pages, and identify key opportunities and areas for improvement.
  • Email Sales: Flodesk allows users to sell online with beautiful sales pages, online payments, and instant product delivery. Users can choose from a variety of sales page templates, set up their checkout to accept payments, and publish their sales pages anywhere on the web.

Flodesk is a simple, intuitive, and powerful email marketing platform that can help entrepreneurs grow their online presence and sales with email.

3. Ossisto

Ossisto - eCommerce Email Marketing Agency

Ossisto is an eCommerce email marketing agency that helps businesses with customized virtual assistant solutions. They offer email marketing services, such as email strategy, email design, email development, email testing, and email optimization. Ossisto also offers other virtual assistant services, such as administrative support, bookkeeping, travel assistance, research, web design, and digital marketing. They have a team of highly skilled and dedicated virtual assistants who can handle any task with efficiency and professionalism. Ossisto is based in the United States but has a global presence with offices in the UK, India, and Australia.

Ossisto’s email marketing service can help you increase your brand awareness, generate more leads, boost your sales, and improve your customer loyalty. They also offer a free consultation and a 7-day trial for their email marketing service. They have helped over 500 clients, such as Didi Collins, Zhaveri Luxury, and Shawn Baharani, grow their email revenue and productivity. 

4. Ignite Visibility

ignitevisibility - eCommerce email marketing agency

Ignite Visibility is a digital marketing agency that offers a range of services, including email marketing. Their email marketing service covers the following aspects:

  • Strategy: They help clients plan and execute effective email campaigns based on their goals, audience, industry and budget.
  • Design: They create eye-catching and responsive email templates that match the client’s brand and message.
  • Copywriting: They write engaging and persuasive email copy that drives action and conversion.
  • Testing: They test and optimize email campaigns for deliverability, performance and ROI.
  • Automation: They set up and manage email automation workflows that nurture leads, increase loyalty and generate revenue.
  • Segmentation: They segment and personalize email campaigns based on the subscriber’s behavior, preferences and interests.
  • Analytics: They track and measure email campaign results using their proprietary forecasting system called Certainty, which predicts the outcome and ROI of email campaigns based on competitive data and business goals.

Ignite Visibility claims to have a team of email marketing specialists who have worked with clients such as Jazzercise, Fix Auto USA, Tony Robbins and others. They also have won several awards and recognitions for their email marketing service, such as being named the #1 email marketing agency by Clutch.co and TopDevelopers.co. They offer a free consultation and strategy for potential clients who are interested in their email marketing service.

5. Mailtastic

Mailtastic - eCommerce email marketing agency

Mailtastic exudes a professional and modern aesthetic, reflecting a commitment to cutting-edge solutions in the email marketing realm. They appears to specialize in email signature marketing, a unique approach that leverages employees’ email signatures as a valuable marketing channel. By seamlessly integrating marketing banners into email signatures, they capitalize on every outgoing email as an opportunity for brand promotion and engagement.

Their services likely encompass strategic campaign planning, creative design, and content creation for these email signature banners. With a focus on personalization, Mailtastic seems to offer solutions for tailoring messages to specific customer segments, maximizing the relevance and impact of each communication.

Furthermore, the website suggests a dedication to analytics and optimization, crucial components for any successful email marketing strategy. Mailtastic likely provides clients with measurable results, enabling businesses to gauge the effectiveness of their email signature marketing campaigns.

6. Practice Builders

Practice Builders - eCommerce email marketing agency

Practice Builders positions itself as a comprehensive healthcare marketing agency with a focus on providing tailored solutions in email marketing for dentist and other medical practices. While the website does not explicitly emphasize eCommerce, it underscores their expertise in healthcare marketing, including services that likely extend to email marketing.

The website suggests that Practice Builders offers a range of marketing services tailored for healthcare professionals, which may include email marketing as part of their broader strategy. They likely provide healthcare practices with targeted and effective email campaigns to engage patients, promote services, and enhance overall patient experience. Given the sensitivity and specificity of healthcare marketing, Practice Builders probably emphasizes compliance with industry regulations, ensuring that their email marketing campaigns adhere to healthcare data protection standards.

Additionally, the website implies a commitment to results-driven strategies, indicating that their email marketing services likely incorporate analytics and data-driven insights. This would enable dental and healthcare practices to measure the success of their email campaigns and refine strategies for optimal patient engagement and practice growth.

7. Campaign Monitor

Campaign Monitor

Campaign Monitor is a digital marketing platform that offers email marketing and automation tools for businesses of all sizes. Their email marketing services include:

  • Email Template Builder: They provide a drag-and-drop email builder that allows users to create and customize beautiful and responsive email templates without coding. They also offer a template management feature that lets users lock sections of the template to ensure brand consistency and compliance.
  • Segmentation and Personalization: They enable users to segment and personalize their email campaigns based on various criteria such as behavior, preferences, interests, location and more. They also offer dynamic content and product recommendations to increase engagement and conversions.
  • Marketing Automation: They help users set up and manage email automation workflows that trigger based on specific actions or events. They also offer AI Writer, a tool that uses artificial intelligence to generate email copy and banish writer’s block.
  • Transactional Email: They allow users to send transactional emails such as receipts, confirmations, notifications and more using their API or SMTP service. They also offer real-time tracking and analytics for transactional emails.
  • Analytics and Optimization: They help users measure and improve the performance and ROI of their email campaigns using their proprietary forecasting system called Certainty, which predicts the outcome and ROI of email campaigns based on competitive data and business goals. They also offer A/B testing, spam testing and inbox previews to optimize email deliverability and effectiveness.

Campaign Monitor claims to have a team of email marketing experts who have worked with clients such as Unicef, Topshop, Rip Curl and others. They also have won several awards and recognitions for their email marketing service, such as being named the #1 email marketing platform by G2 and Capterra. They offer a free trial and consultation for potential clients who are interested in their email marketing service.

8. Rejoiner

Rejoiner - Email marketing

Rejoiner is a dedicated eCommerce email marketing platform. The platform is designed to assist online retailers in optimizing their email strategies for customer retention and recovery of abandoned carts.

Rejoiner’s services likely encompass a range of features tailored specifically for eCommerce businesses. This may include automated cart abandonment emails, allowing businesses to re-engage potential customers who have left items in their online shopping carts. The platform probably offers personalized email campaigns, leveraging customer data and behavior to deliver targeted and relevant content.

The website hints at the use of advanced analytics and reporting, indicating that businesses can gain insights into the performance of their email campaigns. This feature is crucial for eCommerce businesses to refine and optimize their strategies continually.

Moreover, Rejoiner may provide A/B testing capabilities, enabling businesses to experiment with different elements of their email campaigns to determine the most effective approaches for maximizing conversions.

9. Drip

Drip

Drip is a robust eCommerce marketing platform rather than a traditional agency. The platform is designed to empower eCommerce businesses with advanced email marketing and automation capabilities.

Drip specializes in providing personalized and automated email marketing solutions. Their services likely include creating targeted email campaigns based on customer behavior, allowing businesses to deliver tailored messages at every stage of the customer journey. The website indicates a strong emphasis on customer segmentation and smart workflows, enabling eCommerce businesses to send relevant content to specific audience segments.

Drip’s platform appears to offer features such as customizable email templates, A/B testing, and detailed analytics. This allows eCommerce businesses to optimize their email campaigns for maximum engagement and conversion.

Moreover, Drip seems to focus on e-commerce automation beyond just email, incorporating features for customer relationship management (CRM), user tracking, and integration with other e-commerce tools.

10. Mayple

Mayple - eCommerce Email Marketing Agency

Mayple positions itself as a comprehensive eCommerce marketing agency. Specializing in a range of digital marketing services, Mayple likely offers dedicated eCommerce email marketing strategies to enhance online businesses’ success.

Mayple connects businesses with vetted marketing experts, emphasizing a personalized approach to meet specific eCommerce needs. Their email marketing services likely include strategic planning, creative design, and content development tailored for online retail environments.

Mayple may provide eCommerce businesses with targeted and segmented email campaigns, ensuring that messages resonate effectively with diverse customer segments. The agency may leverage data-driven insights to optimize email content, subject lines, and delivery times for maximum impact.

Their commitment to measurable results, indicating that businesses can track the performance of their email marketing campaigns through analytics and reporting. Mayple’s platform may facilitate ongoing collaboration between businesses and marketing experts, fostering continuous improvement in email marketing strategies.

11. Mailchimp

Mailchimp - eCommerce email marketing platform

Mailchimp stands out as a versatile and widely used eCommerce email marketing platform. Renowned for its user-friendly interface, Mailchimp caters to businesses of all sizes, providing a comprehensive suite of tools to enhance their email marketing efforts.

Mailchimp’s platform likely offers eCommerce businesses an array of features, including customizable email templates, automation workflows, and advanced segmentation. The platform’s drag-and-drop design makes it accessible for users with varying levels of technical expertise.

For eCommerce-specific needs, Mailchimp probably supports product recommendations, enabling businesses to personalize content based on customer preferences and behaviors. The platform may also offer integration with popular eCommerce platforms, streamlining data synchronization and enhancing the overall efficiency of marketing campaigns.

Additionally, Mailchimp is likely to provide analytics and reporting tools, allowing businesses to track the performance of their email marketing campaigns. A/B testing features may enable eCommerce businesses to experiment with different elements and refine their strategies for optimal results.

12. Email On Acid

Email On Acid - eCommerce Email Marketing Agency

Email on Acid primarily focuses on providing solutions for email marketing campaigns rather than being a conventional eCommerce email marketing agency. Their core service revolves around email testing and optimization, catering to various industries, including eCommerce.

Their services are highly relevant to eCommerce businesses aiming for effective email campaigns. Email on Acid platform offers comprehensive email testing tools, enabling businesses to ensure that their emails render correctly across various devices and email clients, a crucial aspect for eCommerce marketing.

Moreover, Email on Acid may provide analytics and insights into email performance, helping businesses assess the effectiveness of their campaigns. While not a traditional agency, their services are essential for eCommerce businesses seeking to ensure the quality, deliverability, and effectiveness of their email marketing campaigns.

13. Zapier

Zapier

Zapier is a versatile automation platform that connects various apps and tools, offering integration solutions for businesses across different industries. While not exclusively an eCommerce email marketing platform, Zapier plays a crucial role in enhancing the efficiency of email marketing workflows for eCommerce businesses.

Zapier likely facilitates seamless integration between eCommerce platforms and email marketing tools. Businesses can automate tasks such as adding new customers to email lists, triggering personalized email campaigns based on customer actions, and updating customer information across platforms.

The platform enables eCommerce businesses to create “Zaps,” automated workflows that connect different apps without the need for coding. This likely includes integrating eCommerce platforms like Shopify or WooCommerce with email marketing tools such as Mailchimp or Klaviyo.

Zapier’s services are integral for eCommerce businesses aiming to streamline their operations, including email marketing processes, by automating repetitive tasks. While not a standalone email marketing platform, Zapier serves as a powerful tool for enhancing the overall efficiency and effectiveness of email marketing strategies within the eCommerce ecosystem.

14. Moosend

Moosend

Moosend is a comprehensive eCommerce email marketing platform that caters to businesses of all sizes. The platform appears to offer a range of features and tools to facilitate targeted and effective email campaigns for eCommerce businesses.

Moosend likely provides customizable email templates, allowing businesses to create visually appealing and brand-consistent emails. Their platform may support automation workflows, enabling eCommerce businesses to set up triggered emails based on customer behavior, such as abandoned carts or recent purchases.

Personalization is likely a key focus, allowing businesses to tailor their email content based on customer preferences and interactions. Moosend’s segmentation capabilities may enable eCommerce businesses to create targeted campaigns for specific customer segments, enhancing relevance and engagement.

Moosend offers advanced analytics and reporting, allowing businesses to track the performance of their email campaigns. A/B testing features may also be available, enabling businesses to experiment with different elements and optimize their email strategies for maximum impact.

15. Stifel Marcin

Stifel Marcin - email marketing b2b lead generation agency

Stifel Marcin positions itself as a specialized B2B email marketing agency with a focus on lead generation. The agency likely offers tailored services designed to drive effective email marketing campaigns for businesses targeting other businesses.

Their services may include strategic planning for B2B email marketing, emphasizing lead generation through targeted campaigns. Stifel Marcin likely specializes in crafting compelling email content and designing visually appealing campaigns tailored to the unique needs of B2B audiences.

Stifel Marcin’s commitment to results-driven strategies, indicating that their B2B email marketing services are likely designed to not only engage but also convert leads into valuable business opportunities.

Additionally, the agency may incorporate analytics and tracking mechanisms into their services, enabling clients to measure the success of their B2B email marketing campaigns. Stifel Marcin likely caters to businesses seeking a targeted and effective approach to B2B email marketing, emphasizing lead generation as a core component of their service offerings.

16. MailerLite

MailerLite

MailerLite is a versatile and user-friendly eCommerce email marketing platform. The platform seems dedicated to providing businesses, including eCommerce ventures, with powerful tools for creating, automating, and optimizing their email campaigns.

MailerLite likely offers customizable email templates, enabling eCommerce businesses to design visually appealing and brand-consistent emails. Their automation features likely allow businesses to set up triggered emails based on customer actions, enhancing engagement and conversion opportunities.

Personalization is likely a key focus, allowing eCommerce businesses to tailor their email content based on customer behavior and preferences. The platform may also facilitate segmentation, enabling businesses to send targeted campaigns to specific audience segments.

MailerLite places importance on analytics and reporting, providing businesses with insights into the performance of their email campaigns. A/B testing features may also be available, allowing eCommerce businesses to experiment with different elements and optimize their email strategies for better results.

17. Inbox Army

Inbox Army - eCommerce email marketing agency

InboxArmy positions itself as a specialized eCommerce email marketing agency with a focus on B2B lead generation through email marketing. The agency likely offers comprehensive services tailored to businesses seeking effective strategies for reaching and converting B2B leads.

Their services may encompass strategic planning for email marketing B2B lead generation campaigns. InboxArmy specializes in crafting compelling email content and designing visually engaging campaigns that resonate with B2B audiences. InboxArmy emphasis on results-driven strategies, indicating that their email marketing services are likely designed not only to engage but also to generate valuable B2B leads.

Furthermore, the agency may provide analytics and tracking features to measure the success of B2B email marketing campaigns. InboxArmy likely caters to businesses looking for a targeted and efficient approach to B2B email marketing, emphasizing lead generation as a core component of their service offerings.

18. Omnisend

Omnisend

Omnisend is an eCommerce email marketing platform that provides businesses with powerful tools to engage and convert their customers. The platform is designed for eCommerce needs, offering a range of services to enhance email marketing strategies.

With Omnisend, businesses can likely create attractive and customized email campaigns that match their brand. The platform may offer automation features that allow businesses to set up email workflows based on customer behavior, such as sending emails to customers who abandoned their carts or recommending products based on their preferences.

The platform may also enable businesses to personalize their email campaigns by using advanced segmentation capabilities. This allows businesses to send relevant and targeted messages to different customer segments, increasing the effectiveness of their email campaigns.

Omnisend may also help businesses to measure and improve their email marketing performance by providing analytics and reporting features. Additionally, the platform may offer A/B testing features that allow businesses to test different variables and optimize their email strategies for maximum impact.

19. Email Uplers

Email Uplers - eCommerce email marketing agency

Email Uplers is a specialized eCommerce email marketing agency that offers a range of services to enhance email marketing strategies for eCommerce businesses. The agency may provide customized solutions that suit the specific needs of eCommerce businesses.

The services that Email Uplers may offer include strategic planning for eCommerce email marketing, focusing on a careful approach to campaign creation. The agency may be skilled at creating engaging email content and designing attractive campaigns that are strategically aligned to connect effectively with eCommerce audiences.

The agency may also show a commitment to results-driven strategies, suggesting that Email Uplers’ services go beyond just engagement to cover the important aspects of conversion and customer retention. The agency’s expertise in eCommerce email marketing is highlighted by its dedication to optimizing campaigns for concrete and measurable results.

Additionally, Email Uplers may offer sophisticated analytics and tracking tools, enabling businesses to gain valuable insights into the performance of their email campaigns. In summary, Email Uplers stands out as a professional partner for eCommerce businesses seeking refined and effective email marketing strategies that go beyond traditional engagement, emphasizing conversion and sustained customer relationships.

20. ConvertKit

ConvertKit

ConvertKit stands out as a sophisticated eCommerce email marketing platform designed to elevate businesses’ communication strategies. The platform offers an array of advanced features to optimize email marketing campaigns specifically tailored for eCommerce endeavors.

ConvertKit likely provides businesses with a user-friendly interface and customizable email templates, enabling the creation of visually appealing and brand-aligned campaigns. Their automation capabilities likely empower eCommerce businesses to set up intricate workflows, automating tasks such as cart abandonment emails or personalized customer journeys.

Personalization is a key facet of ConvertKit’s services, allowing businesses to segment their audience effectively and deliver targeted content. The platform’s analytics and reporting features are poised to provide insightful data, empowering businesses to measure the performance of their email campaigns and make informed strategic decisions.

Moreover, ConvertKit likely integrates seamlessly with eCommerce platforms, streamlining data synchronization and enhancing overall operational efficiency. In essence, ConvertKit appears to be a comprehensive eCommerce email marketing solution, combining intuitive design with powerful automation and analytics tools to help businesses drive engagement and conversions through strategic email campaigns.

Conclusion

Email marketing is a vital tool for eCommerce businesses, but it can be challenging to do it right. That’s why hiring an eCommerce email marketing agency can be a wise investment for your online store. An eCommerce email marketing agency can help you create and execute email campaigns that are tailored to your audience, goals, and industry.

They can also help you improve your email marketing journey, follow the B2B email marketing best practices, and generate more leads and conversions. These eCommerce agencies have proven expertise and experience in different niches and industries, and they can help you take your email marketing to the next level.

If you are looking for an eCommerce email marketing agency to help you grow your business, you can contact any of these agencies and see how they can help you achieve your email marketing goals.

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FAQ's

What is an eCommerce email marketing agency and what do they do?

An eCommerce email marketing agency is a company that specializes in creating and managing email marketing campaigns for online businesses. They help eCommerce brands to reach their target audience, increase sales, and build customer loyalty through email. They offer services such as email strategy, design, copywriting, segmentation, automation, testing, analytics, and more.

How to choose the best eCommerce email marketing agency for your business?

Choosing the best eCommerce email marketing agency for your business depends on several factors, such as your goals, budget, industry, and preferences. Some of the things you should look for in an eCommerce email marketing agency are:

    • Their portfolio and case studies of previous clients
    • Their expertise and experience in your niche and with your email platform
    • Their pricing and packages
    • Their communication and reporting style
    • Their reviews and testimonials from other customers

What are the benefits of hiring an eCommerce email marketing agency?

Hiring an eCommerce email marketing agency can provide many benefits for your online business, such as:

    • Saving time and money by outsourcing the email marketing tasks to the experts
    • Getting access to the latest tools, techniques, and best practices in email marketing
    • Increasing your email performance, conversion, and revenue
    • Building a long-term relationship with your customers and enhancing your brand image
    • Complying with the email marketing laws and regulations

What determines email marketing agency pricing?

The hiring of eCommerce email marketing agency pricing varies depending on the scope and complexity of the project, the size and type of your business, and the quality and reputation of the agency. Some of the common pricing models used by eCommerce email marketing agencies are:

    • Hourly rate: The agency charges a fixed amount per hour of work.
    • Project-based: The agency charges a fixed amount for a specific project or deliverable.
    • Retainer: The agency charges a fixed amount per month or quarter for ongoing services.
    • Performance-based: The agency charges a percentage of the revenue or profit generated by the email campaigns.

How to measure the success of your eCommerce email marketing agency?

The success of your eCommerce email marketing agency can be measured by using various metrics and indicators, such as:

    • Email deliverability: The percentage of emails that reach the inbox of the recipients
    • Open rate: The percentage of recipients who open the email
    • Click-through rate: The percentage of recipients who click on a link in the email
    • Conversion rate: The percentage of recipients who take a desired action after clicking on the email, such as making a purchase, signing up, or downloading
    • Revenue: The amount of money generated by the email campaigns
    • Return on investment: The ratio of the revenue to the cost of the email campaigns
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