Changing a reader from feeling indifferent to getting emotionally connected is intimidatingly difficult, yet is the single goal of content marketing.
What engages reader’s changes all the time? Content engages readers at various points in their buying journey. Engaging content, however, gets read and shared. It ranks better in search results and moves the audience down the path to purchase. It establishes credibility and builds trust. Engaging content changes the mindset of readers. They then tend to buy your product or service.
Every writer aims for the content to get most shares, rank high in Google searches, and being talked about the most. Yet, there are few better factors and essential qualities the reader watch for.
Specific elements that make Content measurably engaging to readers are:
The headline is the first thing the audience reads. Great headline grabs the major amount of attention. It captures the reader’s interest and encourages them to read the rest of the content. It guides readers smoothly and lets them share the content. It speaks to the reader’s state of mind, accounts for their expectations and connects them with the conversation.
The headline is going to make the reader sit up and pay attention.
Present a Story
Story help to humanize the product and helps connect with each other. The audience will connect more with the content when there is a narration. The content draws the reader in and gets them to engage and buy your products. It makes the human connection before it drives into the topic when you write in the first person. A good story can overcome a lot of friction and help the audience relate to you. They convey the value of your offerings and of your product.
Content must be new and original. It must include your thoughts, experience, and knowledge. Original content drives engagement and gains media attention, too. It helps readers overcome their content shock and actually get something out of the content.
Use Visual Aids
Lots of text means lots of points for friction. Usage of visual ailments break up the content and illustrate the points in a better way. Content will be easier to read and engage when there are images, videos, diagrams, and charts.
Visuals add authenticity to the content. It helps readers relate to the text and make the concept clearer in the reader’s mind. It illustrates an idea and brings concepts to life.
There is a limit to the amount of content the readers are willing to consume. Most content that gets published on the websites is less than 1000 words, but content with greater than it will likely get shared and engaged. More content involves more backlinks, it is likely very interesting. Longer, more comprehensive content drives traffic to the site. Many businesses follow ‘quantity over quality’ methodology, thus generating the greatest amount of traffic.
A good content with all the above elements is going to make the work coming. Following the best practices keep readers engaged, and long them on the page. Employ the tactics that work best for you and your audience.