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Price and ease; these are the biggest bonus points for any organization that adopts a robust email marketing strategy. But not every business can afford to invest time, money and resources just to tailor make effective emails.

Consequently, on opting to outsource email marketing tasks, businesses enhance their chances of getting more visible, of finding more prospects and to have an everlasting connection with the existing associates.

Well, email marketing is predominantly a subtle, original and straightforward way to convey important messages. People are likely to open emails more than the social media message, because it has an invisible stroke of authenticity.

One, who doesn’t leverage on email marketing capacity that would help in earning $51 for every $1 spent (Source: www.superoffice.com), is either stupid or ignorant.

So, this Ossisto blog will give you insights on how to effectively outsource email marketing tasks and what are its myriads of benefits. Keep reading.
The Most Common Email Marketing Concerns

Low Email Delivery Rate:  If a sales and marketing team fail to engage with the prospects or the existing customers on a regular basis, the emails sent to them are unlikely to get opened and the rate of delivery success will be extremely low.

Getting a message to an inbox without bouncing or being marked as spam demands extreme patience and dedicated efforts, following widely accepted practices.

From an unclear subject line to emails incorporated with too many high resolution images, there are many reasons that would lead to unsuccessful email delivery.

No Practice of Personalizing Messages: For convenience, businesses might send bulk emails to all who are on the list. Instead of enhancing customer experiences, this would do harm to the marketing intentions.

A choice to send an email with ‘Hi Customer’ or ‘Hi Ms. Stevenson’ (*an example) is totally in the hands of a decision maker of a firm.

However, personalization is the key to gain ROI from email marketing. More than 70% of businesses do not personalize messages or create an attractive subject line. (Source: www.superoffice.com)

Less Email Click-through Rate:

Email marketing content usually has 1 or multiple click-through links. So, an email click-through rate is the percentage of people who clicked at least 1 link in the message sent to them.

Click-through Rate Formula:

Click-Through Rate       Emails Clicked

                                        ……………………………………………….                                     *     100

                                       Total Emails Sent – Bounce Rate

 Less click-through rate is mainly because of sending emails at the wrong time.

Performing a research to figure out the right time to send an email to the intended prospects or other recipients would be apt before rolling out an important email campaign.

The so called ‘right time’ will vary depending upon the geographical area, social-cultural differences and even the nature of the message included in the body text.

A Never Ending Contact List:  Stale email address need deletion on a regular basis. Bounced email addresses or undelivered email address; these items should be removed from the database.

For the initial email sent, if a reply is not received within a stipulated time frame, consider these recipients as non-interested ones.

Either the business can create a follow-up mail or delete the address; this step totally depends on sales and marketing decision makers. Longer email lists are often unmanageable ones.

Inconsistent Frequency of the Emails: What cures Sancho makes Martha sick is an ever famous quote.

In email marketing too, this adage proves meaningful. Sometimes, sending emails frequently works and sometimes, it doesn’t.

However, many studies world over suggests that people like to receive emails less frequent.

Ideally, there are no guidelines on email frequency that would work for all the industries.

Businesses should create a long term deliverability strategy. Any strategy that will reduce bounce rate is a good one. So, the decision on frequency should intend to solve bounce rate issues.
Outsourcing is the Ultimate Solution

Reduce anxiety about email campaign success: Email campaign success is directly proportional to the number of prospects that got converted.

Also, the existing clients, customers and associates need reminders.

Whether it is the planning stage or the execution phase, businesses need highly talented email marketing experts and other resources to convert a plan into a reality.

If you think email marketing has no competition unlike affiliate marketing, content marketing or social media marketing, then you are absolutely wrong. Around 269 billion emails are sent on a daily basis and to grab the eyeballs, a robust campaign strategy is mandatory.

What outsourcing would give small and medium sized organization is the flexibility to rollout campaigns at budget-friendly costs.

One can hire not only the marketers, but also creative professionals to actualize every campaign success element at an outsourcing agency.

Personalized Messages: Many businesses understand the importance of personalized emails, but don’t follow it in their organizations because of lack of time and resources.

On deciding to outsource, 1:1 personalized experiences for informed and knowledgeable prospects and other associates becomes hassle free.

When it comes to an email campaign; set apart from the competitors by bringing personalization even to the micro levels.

By leveraging on existing information of a prospect, execute an email campaign that would create measurable ROI. For this, someone should dedicatedly invest time and talent.

From setting up automated behavioral triggers in the messages to carefully choosing truly appealing images; an effective email campaign is the end result of hours of relentless labor.

Outsourcing is the right choice when it comes to email personalization.

Budget Constraints: Supposedly, a company cannot afford to buy software that would help in creating impactful email campaigns.

Instead of quitting the plan, the company can decide to rely on an outsourcing agency.

Small or medium sized organizations trust their outsourcing partners in achieving quality email marketing output under any constrained budget.

This helped them in surviving one of the toughest years the world faced; 2020.

Covid-19 and its aftermath killed many businesses at the budding stage.

However, many survived too and thanks to technological advancements and outsourcing firms.

Sure Shot Email Delivery: Through outsourcing, one gains access to a full-fledged team to ensure that an email promptly reaches the recipient’s inbox.

But to do so, a humongous amount of homework and following a clear cut check list is compulsory.

A stringent A/B testing process, latest tech tool implementation, audits to avoid risks such as email blocking are all part of an extensive strategy to save the email campaign from collapsing.

Attention to Detail: Finding time to research on ideal time intervals to send emails, cleaning the database, monitoring email campaigns, creating robust email lists, finding reliable ways to reduce the bounce rate, etc.; all of these are an organization’s way to give attention to detail In email marketing.

An extended team will only increase the capacity to do more in the best possible way.
A list of email marketing tasks that can be outsourced
  • Email Drafting/Editing
  • Template Creation
  • Generate supplementary Images and other clever elements
  • Email Marketing Automation
  • Schedule Time to Send Emails
  • Tracking and Analysis  
CONCLUSION

It is always advisable to outsource email marketing tasks rather than making an in-house team to do it all.  Use the saved up time and budget to perform primary revenue generating tasks, in parallel to getting email marketing done by a reliable outsourcing agency like Ossisto.

However, it is not mandatory for every organization to opt for the outsourcing option. It depends on the quantity, urgency and availability of resources.

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