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August 14, 2023

Benefits of Hiring Online Business Manager

Running a company might sound easy, but handling everyday tasks and also trying to get to the top? It seems tougher than you think.


 That is when an Online Business Manager (OBM) works like a charm. As a business owner you are always having an inbox full of emails, busy with constant scheduling, and keep up with order management daily. An OBM virtual assistant can take over all these jobs for you and so much more too- which allows you to focus on bigger goals for your business. Let us show you why you need to hire an online business manager today and how they could be of help to you.

Table of Contents

Who is an Online Business Manager?

Who is an Online Business Manager

An Online Business Manager (OBM) is a remotely based professional who handles all online business operations. They handle daily tasks, from emails to scheduling and work in direct collaboration with business owners. They make sure every little task runs smoothly- so your business can run smoothly.

It also allows you to have free time to use it for your company’s good. Their role often covers project management, team coordination, and systems optimization. An OBM virtual assistant can coordinate projects, line up teams in place, and upgrade all systems. When you hire a business manager, you get more efficiency, less chaos.

Benefits of Hiring an Online Business Manager?

Managing an online business has become increasingly complex. From overseeing marketing strategies to analyzing customer data, ensuring legal compliance, and nurturing a high-performing team, the responsibilities can be overwhelming. This is where hiring an Online Business Manager (OBM) can make a substantial difference. An OBM is a seasoned professional who specializes in handling various aspects of your online business, providing you with the expertise and support needed to achieve success.

Marketing and Online Presence

A significant advantage of having an OBM on board is their expertise in marketing and enhancing your online presence. They strategize and execute digital marketing campaigns, including SEO optimization, social media management, email marketing, and content creation. By aligning these efforts with your business goals, they help increase brand visibility and attract a broader audience.

Customer Engagement

Customer engagement is paramount in the digital landscape. OBMs excel in fostering meaningful relationships with your audience. They interact with customers on various platforms, addressing queries, providing support, and creating a personalized experience that keeps clients coming back for more.

E-commerce Management

For e-commerce businesses, managing product listings, inventory, and online transactions can be overwhelming. OBMs streamline e-commerce operations, ensuring that your online store operates smoothly, making the buying process seamless for your customers.

Data Analysis and Reporting

Data-driven decisions are the cornerstone of success in the online business world. OBMs are skilled in collecting and analyzing data, providing insights into customer behavior, website performance, and sales trends. This data-driven approach allows for informed strategies and optimizations.

Training and Team Management

Online businesses often have remote teams, making efficient team management crucial. OBMs excel in training and managing remote teams, ensuring that everyone is aligned with your business objectives and working efficiently.

Legal and Compliance

Navigating the legal and compliance aspects of online business can be tricky. OBMs keep your business on the right side of the law by staying updated on regulations, managing contracts, and ensuring that your online operations are compliant.

Continuous Learning

The digital landscape evolves rapidly. OBMs are committed to continuous learning and staying updated on industry trends and technologies. They adapt strategies to keep your business competitive in an ever-changing environment.

Whether you’re looking to enhance your marketing, improve customer engagement, streamline e-commerce, or ensure legal compliance, an OBM is your key to success.

Tasks an Online Business Manager can Manage for You

41 Skills and Benefits of Hiring Online Business Managers

1. Business Strategy Development

Business Strategy Development helps you decide what level you want to take your business to and how you’ll get there. This strategy development will lay down your company’s goals and the steps to achieve them. A Virtual Business Manager is like your tour guide in making this strategy. First, they will gather useful data about market trends, your competitors, and the things your customers like. After studying this info closely, there is a clear understanding of what you need to work on and what already is.

Your Online Business Manager now can set clear goals for your business. They closely follow your progress to see if everything goes according to plan and offer corrections if need be.

2. Market Research

Market research means collecting and studying data about your customers and also your competitors. This includes surveys, feedback, and observing your competitor’s moves. Using all of the advanced tools, the data is then analyzed for any new trends or opportunities. An OBM virtual assistant excels in this, giving your business a clear understanding. This will help you make informed decisions, increasing customer count and profits.

3. Goal Setting

Setting goals means deciding on some future objectives and creating a plan to achieve them. These goals might be short-term—for example, finishing a project by the end of the month; or long-term, like how you will be growing the company over the course of the next five years.

Both individuals and organizations can keep focus and some motivation by knowing what they are supposed to do. They also assign responsibilities to the appropriate team members, so that everyone is aware of their contribution to these goals.

4. Budget Management

Simply said, it is being aware of how much money is coming in, where it is being spent, and making sure that you don’t overspend. Every company, regardless of size, requires a budget to estimate revenues and make wise financial decisions.

Budgeting is a key and very serious concern for an online business manager. They collaborate with finance teams to create detailed budgets that take into account every part of revenue and spending. So, when gaps come up, they look at the cause and recommend solutions for it.

5. Project Management

Starting, planning, carrying out, supervising, and wrapping up projects are all parts of project management. Making sure a project is completed on time, within its scope, and also under budget can be done with this strategy. There are fewer errors and redo’s all because of the thorough planning and control of your business manager. This proactive strategy not only saves precious resources but also time.

6. Risk Assessment

Every business involves risks and difficulties that could affect the outcome. To properly manage these dangers, early detection is very important. Your business will be better able to deal with any uncertainty thanks to this risk assessment. They carefully review every part of your company or project to seek any weak points. After identifying all potential risks, an online business manager will look at what could happen and create solutions to reduce its result.

7. Performance Tracking

It’s extremely important to know if a project is heading in the right way. Companies can measure their effectiveness and success rate by looking at numerous metrics and key performance indicators (KPIs). Regular tracking guarantees that your goals have been met successfully and allows timely changes. Your virtual business manager can identify areas that require improvement and areas that are performing well using their genius analysis skills.

All the information that you get from your performance tracking can also drive essential changes which equals promoting more growth and sustainability.

8. Process Optimization

This means streamlining processes, removing any pointless stages, and making the most use of resources you have. The end goal is to increase performance, cut expenses, and provide your customers with more value. Individuals frequently feel their roles to be easier and more rewarding when there is almost no wastage of resources.

9. Vendor Management

Vendor management means building good relationships with companies we purchase from. It involves picking the right suppliers, negotiating fair prices, and ensuring they deliver quality. This can save businesses money and ensures they get the best service. An OBM can help streamline this, finding where we can save money and ensuring our partners meet our needs. This results in better deals, high-quality products, and fewer risks in our supply chain.

10. Technology Adoption

Using newer digital tools to make tasks easier and more efficient is how you adapt to technology. It’s about learning and adjusting to all the tech changes. This isn’t just about getting the latest software – it’s about making sure that those tools are used properly by everyone. An important part of an online business manager’s role is to monitor this tech adoption, so that it delivers good benefits. They ensure that your employees and teams get the training & all systems are integrated.

11. Partnership Development

Partnership management is the practice of monitoring and keeping successful, actually fruitful, and professional-but-pleasant relationships between partners. It could be as informal as phone calls, emails, and social outings, or it may be as formal as printed, signed contracts that partners review on a regular basis.

Partnerships are when companies team up with each other and make a mutual benefit or a “give and take” out of it. By working together, they can reach more customers and take care of each other’s risky times too. In this way your company can work well with partners and become more stable too.

12. Content Strategy

Promoting your brand with a well-executed content marketing strategy is a terrific idea and the exact skill you need. And, possibly, make your company stand out when people are ready to buy. The intention is to get in, hold their attention, and grow the number of your audience. To produce content that is compelling, OBM virtual assistants work with authors, designers, and other pros.

Marketing and Online Presence

13. SEO Management

More people can find and visit your website if it is in the first few search results. Because a lot of visitors never scroll past the first page of search results (including us at times). Planning and executing ways to get your rank up is SEO management. So, when you hire an online business manager, they team up with SEO specialists or use tools to monitor how well a website performs for specific keywords.

14. Social Media Management

Nowadays, almost everyone uses and almost lives on social media. Customers discuss brands there, both positively and negatively. As a result, you need to be always responsive and active there. Engaging the audience, expanding the brand, and every now and then increasing sales are the objectives. A successful social media strategy can increase a brand’s popularity and loyalty.

15. Paid Advertising

We all can agree that ads have seen an important shift lately. The advertising industry has undergone a very big transformation thanks to new social platforms and more ways to sell online. You can get in touch with a wider audience, get your brand recognized more, and have more leads with paid advertising. Your OBM virtual assistant will decide where these ads will be placed and budget too. They will also examine the data to determine which ads generate the most clicks or revenues.

16. Email Marketing

Emails could seem old-fashioned, but they’re still very good for businesses. Companies usually have email chains to share launch news or give special offers/discounts. It’s a direct and simple way to talk to people, and it works very well. When done right, emails can make customers more loyal and boost sales too. People who get these emails wanted them because they signed up either on your company’s website or elsewhere.

17. Influencer Partnerships

Working with influencers helps you reach the customers who want or would want your product/service. It’s not just about getting likes or shares. Teaming up with influencers is a smart and also cheap way for your business to get known. The best partnerships with influencers match your tight budget, share the same intention to sell, and bring awesome results.

18. Online Branding

A business can get some serious help from having an online business manager control its online branding. A company can gain their clients’ trust when they appear strong and reliable online. Nobody would want to buy products or services from someone who they haven’t heard from before. A business manager benefits your company by keeping its online image always updated and in line with what customers want.

19. Conversion Rate Optimization

Making the most of website traffic is the main goal of conversion rate optimization. Simply put, it involves converting more of those “just-site-visitors” into consumers. Their mission is to fine-tune and change parts of the website so that more users are making a purchase or subscribing to a newsletter.   They might experiment with different CTAs, website styles, or even the start to end content on a page. These small changes can really have a big impact.

Customer Engagement

20. Customer Support

Recurring sales and word-of-mouth advertising are more likely to pop up among happy customers. Excellent customer service is so important, and an online business manager prioritizes it. They could put in chatbots, create a broad FAQ page, or supervise a group of customer service reps. These systems improve performance, so that clients feel respected and heard.

21. Community Building

Increased brand loyalty, improved customer retention, and even higher profits are possible from an active community. The marketing, sales, and customer service departments work together if you hire an online business manager to create a single plan for community interactions.

22. Feedback Collection

The only way a company can make the right choices is if they listen to their audience. Online business manager services often include developing customer-friendly and business-insightful feedback collection tactics.

23. User Experience Enhancement

Enhancing user experience means making a product or service or even a website simpler and more enjoyable to use. The navigation, appearance, and content of their websites get better by using online business manager services.

E-commerce Management

24. Inventory Management

Using inventory tools and services, virtual business managers streamline inventory processes. This leads to smarter buying decisions and reduced costs. In fact, good inventory control can boost profits up to 50%.

25. Order Fulfillment

Order fulfillment means getting your products to customers after they buy. Using online business manager services and tools, they optimize this process, reducing errors and delays. Businesses that hire online business managers often see a 30% increase in efficiency. The result? Happier customers and better cost management.

26. Payment Gateway Management

An online business manager makes sure this procedure is effective and reliable. They help in making the best payment tool choices, resulting in content customers with well-handled money.

27. Product Launches

A brand-new product requires a wonderful entrance. Your business manager can help with that. They work with remote business management teams to develop the best launch plan based on your product’s features.

Data Analysis and Reporting

28. Data Analytics

Good data analysis is one of the top secrets for a business. A business manager uses all the possible data to match the company’s big goals. They turn confusing numbers and technical data into simple actions. This makes things around your work run smoothly. With an OBM’s help, businesses can see the big picture. This leads to better plans, smarter spending, and more profits.

29. Reporting

Reporting is basically the communication of details about your company’s performance to stakeholders. This could be info about sales, new launches, client expansion, costs, and more. They provide companies with a clearer picture of their state and any potential for growth by collecting, processing, and clearly displaying this data.

Training and Team Management

30. Team Leadership

Team leadership is about guiding your teammates to reach their destination in business properly and on time. An Online Business Manager is like your team’s coach. They make sure everyone knows and does their job role well.

They also set up ways to track how the team is doing and keep open communication. With an OBM’s help, teams definitely work better & problems get solved quicker.

31. Training

Effective training improves job satisfaction, reduces errors, and just pushes the overall success and competitiveness of a business to the top. A virtual business manager can organize and oversee training for your employees. They identify any training needs, set up the right programs, and track the results of this training.

Legal and Compliance

32. Privacy Compliance

Data breaches are common in today’s digital world. So following privacy rules helps avoid legal issues and will only increase trust among all your customers- even employees. An OBM ensures the company’s online activities are secure and follow the law.

33. Terms of Service and Policies

All the guidelines that your customer must consent to before using a service or product can be found in the Terms of Service and Policies. These terms can be created, reviewed, and updated by a virtual business manager- making sure they are legal and adhere to your company’s work procedures.

Continuous Learning

34. Industry Trends

Businesses have to stay mindful of industry trends in order to stay current and competitive.  An OBM can spot such opportunities or dangers very early on by being one with all the trends. This automatically pushes you to innovate, keeping a solid market position.

35. Crisis Management

Always being prepared helps you act quickly to prevent damage and return to normal. OBMs make fast decisions, ensure clear talks, use resources wisely, and learn from past events to better prepare for the future.

36. Reputation Management

An OBM manages your business’s reputation by seeing what people talk about you online, addressing concerns, promoting positive talks, and creating strategies to build a trustworthy and great image. In short, they make your brand be seen positively, building trust with customers.

37. Marketplace Management

Managing your company’s presence in online marketplaces for product listing, pricing, answering customer questions, and managing reviews is how you manage a marketplace. What an OBM does is manage your online store, so products are listed accurately, prices are updated, and consumer inquiries are responded to.

38. Product Listings

OBMs use clear photos and correct details for products. They set good prices to attract buyers. They also use SEO to help products appear in online searches. Plus, they regularly check and update listings to give you continued success.

39. Pricing Strategy

The proper price can bring in more business, but the wrong one will make potential buyers leave. Cost-plus, value-based, and competitive pricing are some techniques that a remote business manager could use for making a pricing strategy.

40. Web Analytics

Web analytics helps us see what users do on a website. It makes websites better and shows which parts users visit most. Using tools like Google Analytics, a virtual business manager checks things like page visits and where users live. This info helps decide changes to the site and its content.

Daily Responsibilities of an Online Business Manager

  1. Logs calls
  2. Sends out corporate gifts
  3. Updates CRM
  4. Posts on social media
  5. Schedules meetings
  6. Follows up on invoices
  7. Adds products to e-commerce sites
  8. Organizes deliveries
  9. Updates the website
  10. Keeps track of appointments
  11. Gets feedback from customers
  12. Sets up simple automations
  13. Helps with travel plans
  14. Makes and sends invoices
  15. Posts jobs on LinkedIn
  16. Checks employee attendance
  17. Gathers and looks at business data
  18. Supervises team members
  19. Sets up loyalty programs
  20. Works with different departments
  21. Fixes business problems
  22. Helps hire new team members
  23. Keeps track of the budget
  24. Manages online payments
  25. Looks at competitors
  26. Helps with company events
  27. Tracks multiple tasks
  28. Makes marketing plans
  29. Helps improve customer service
  30. Manages big company projects.

Why Should I Hire an Online Business Manager?

Hiring an Online Business Manager (OBM) is a strategic move for any business looking to thrive in the digital age. OBMs are experienced professionals dedicated to managing various aspects of your online business, allowing you to focus on growth and innovation.

First and foremost, an OBM brings expertise in digital marketing, online presence enhancement, and customer engagement. They develop and execute effective strategies, including SEO optimization, social media management, and content creation, boosting your brand’s visibility.

Additionally, OBMs excel in e-commerce management, ensuring your online store operates smoothly. They streamline product listings, inventory, and transactions for a seamless customer experience.

Data analysis is another forte of OBMs. They provide insights into customer behavior and sales trends, enabling data-driven decision-making.

OBMs are adept at training and managing remote teams, ensuring alignment with business objectives. They also handle legal and compliance matters, keeping your operations within the bounds of the law.

Lastly, OBMs are committed to continuous learning, adapting strategies to keep your business competitive. In essence, hiring an OBM empowers you to navigate the complexities of the online business landscape while driving growth and success.

OBM Virtual Assistant vs Virtual Assistant

OBM Virtual Assistant vs Virtual Assistant

Even though both these job roles help work in the virtual space and aim to assist businesses by taking the load off your shoulders- their roles and purposes have a few differences.

Scope of Responsibility

OBM Virtual Assistant: They take a broader managerial role, overseeing whole projects and operations at one time.

Virtual Assistant: They handle specific, mostly admin like tasks such as email management or appointment scheduling.


OBM Virtual Assistant: They concentrate on strategy, growth, and improve business processes.

Virtual Assistant: They focus on completing day-to-day tasks and supporting all business functions.

Team Interaction

OBM Virtual Assistant: They coordinate and lead teams, often being the point of communication between different departments.

Virtual Assistant: Works more independently or under direction, seldom leading teams.


OBM Virtual Assistant: They are involved in high-level decision-making and making strategies for your business.

Virtual Assistant: They follow orders given by someone and don’t really participate much in taking strategic decisions.


OBM Virtual Assistant: They aim to increase business growth and streamline operations, acting like a strategic advisor and partner.

Virtual Assistant: They focus on supporting the business in its daily tasks, acting as a helping hand for specific and often smaller activities.


In conclusion, for small businesses navigating the digital landscape, hiring an Online Business Manager (OBM) is a game-changer. OBMs bring a wealth of expertise in marketing, customer engagement, e-commerce management, data analysis, team leadership, legal compliance, and continuous learning. By leveraging their skills, small businesses can streamline operations, boost online presence, make data-driven decisions, and ensure legal compliance. OBMs empower small businesses to focus on innovation and growth, providing the support needed to thrive in the competitive online world. Ultimately, investing in an OBM is an investment in long-term success and sustainability.

Gain additional knowledge about the tools we utilize >>> https://ossisto.com/blog/virtual-assistant-tools/


1. What is an Virtual Business Manager?

An online business manager gives a wider range of services that help in managing and expanding your business. Marketing, operations, team, and project management are all handled by them. While you focus on expanding your company, they are the ones who sync and oversee every part of it.

2. What is Online Business Management?

Online business management is like having a boss for your online company. They watch important numbers, set goals, and make sure things are on track. They use tools to make the business run smoother and are key to its success.

3. What are the tasks of an Online Business Manager?

An Online Business Manager (OBM) helps in managing your company digitally. They define goals and guarantee that all of your tasks get done. OBMs lead teams and supervise daily operations as well.

4. How to manage Online Business?

  • Create clear growth objectives.
  • Make your website user-friendly.
  • Attract your audience on social media.
  • Track sales and comments.
  • Keep up with current financial changes.
  • Use online resources to your advantage.
  • Regularly evaluate and modify your strategy.

5. Do I need an online business manager?

Figuring out whether you could benefit from an online business manager really comes down to how intricate your business is and the resources you have at hand. If you’re finding it tough to juggle various tasks, get your teams in sync, or put strategies into play smoothly, an online business manager could be a game changer. They’ll help streamline operations, offer their expert know-how, and free you up to focus on growth. Just assess your workload and goals to see if their skills match what you need.

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