How much Internet Marketing and Advertising Scams are Costing Business and Marketers Every Year?

Billions! That’s how much internet marketing and advertising scams are costing businesses and marketers every year.

Table of Contents

Billions! That’s how much internet marketing and advertising scams are costing businesses and marketers every year. There are so many scams out there targeting everyone and everything and in the business world, it is no different.  So many of these scams are targeting small business owners by making outrageous promises. Social Media and the ever-growing and ever-expanding internet are making it easier for scammers and harder for business owners to tell the difference.

In a quick Google search, we were able to come across dozens of known scams and frauds targeting the business owner and are geared towards helping business owners market and drive traffic. We found, phishing scams, pyramid schemes, SEO scams, and click fraud, fake affiliate Marketing, and Advertising bots to be the most common.

Business Licenses Scams

According to the FTC (Federal Trade Commission), some of the scams you need to be aware of are; Business Licenses Scams, Tech Support Scams, and even scams offering to list your business in phony directories.

The Business License Scam in particular offers to help individuals get local business licenses to start businesses like salons, auto repair shops, or retail establishments. They charge a fee without ever filing any paperwork for the person. Before you pay for a service like this you should check with your local licensing agency or government and check with Small Business Administration.

The FTC says that business owners need to be wary of solicitations to have their business listed in different directories for a cost and to watch out for fake logos and email addresses that match the Yellow Book. Also look out for solicitations asking you to “verify” your business information as scammers use fake emails to capture your responses and can steal your business’s vital information including credit cards, bank information, and even your customer’s information.

These are all designed to look fancy and flashy and promises great results in very little time. They promise that they can make you rich by building your business for you and getting lots of traffic to your website and social media accounts without any work on your end. They promise to “optimize your website” or get you more leads than you can handle”. It all sounds great but beware. Don’t fall for it!

According to ppcprotect.com, advertising fraud costs companies and advertisers over six million dollars a month and one of every five ad websites promising great returns is actually a fraudulent “bot”. These “bots” are designed to view and click on ads resulting in tons of fake traffic. This fake traffic costs millions of advertising dollars with no return. Especially if you are paying per click. This fraud bot scam is now one of the fastest-growing mobile fraud scams. In a recent report published by “The Australian” click fraud is growing at a rate of 50% per year. It is even worse for smartphones where click fraud increased 102% in one quarterback in 2017.

You have to trust who you do business with. You have to trust and partner with the company that can help you get real results. The problem as we see it is that a lot of business owners don’t know who to trust or even who to talk to and are caught off guard by false promises.

We are here to help! At Ossisto “Our Clients Come First”. We are available to talk to our clients to help them solve their business problems and concerns. Our live professional staff is here for you to talk to, have a real conversation with and to discuss your options, and go over what realistic results will look like.

This is not something you will find with any of these marketing and advertising scams or schemes out there. Our digital marketing assistance program is up to date on all the tools and applications on the market to help your business. We analyze every stage of any marketing campaign and make sure we are doing all we can to help you get the desired results with no smoke and mirrors or over-promising quick results with no work on your end. Our experts are here to work with you to partner with you. If you are unsure about a marketing program promising great results online. Ask us first. Let us be your partner.

Remember: If it sounds too good to be true it probably is.

Sources: www.ftc.gov

Protecting Your Business from Internet Marketing Scams

search engine marketing scams

In today’s digital age, where businesses heavily rely on online marketing and advertising to thrive, the threat of internet marketing scams looms large. According to recent reports, billions of dollars are lost annually due to fraudulent schemes targeting unsuspecting business owners. It’s imperative for entrepreneurs to stay informed and vigilant to safeguard their investments and reputation from these malicious practices. This article delves into various internet marketing scams, common tactics used by scammers, and how businesses can protect themselves with the assistance of reliable partners like Ossisto. 

Understanding the Landscape: Internet Marketing Scams

The internet offers unparalleled opportunities for businesses to reach a global audience, but it also provides fertile ground for scammers to exploit unsuspecting victims. Internet marketing scams come in various forms, ranging from deceptive advertising practices to elaborate schemes aimed at siphoning money from businesses. These scams not only result in financial losses but can also tarnish a company’s brand image and credibility. 

Identifying Common Scams

search engine marketing scams

Business owners must be familiar with the different types of scams prevalent in the digital realm to avoid falling victim to them. Some of the most common internet marketing scams include: 

  1. Phishing involves fraudulent attempts to obtain sensitive information such as usernames, passwords, and credit card details by posing as a trustworthy entity in electronic communication. These scams often come in the form of deceptive emails or websites designed to trick recipients into divulging their personal information.

2. Pyramid schemes lure individuals with promises of high returns on investment or lucrative business opportunities. However, these schemes rely on recruiting participants rather than selling legitimate products or services, making them unsustainable and ultimately fraudulent. 

3.Search Engine Optimization (SEO) scams prey on businesses seeking to improve their online visibility. Scammers may promise guaranteed top rankings on search engine results pages through dubious tactics that violate search engine guidelines, ultimately leading to penalties and diminished online presence. 

4.Click fraud involves artificially inflating the number of clicks on online advertisements to drive up advertising costs or generate revenue for the perpetrators. This deceptive practice undermines the integrity of pay-per-click advertising campaigns and can drain businesses’ advertising budgets without delivering meaningful results. 

5.Fake bot traffic refers to automated web traffic generated by bots rather than genuine human users. Scammers may use fake bot traffic to inflate website metrics such as page views and visitor counts, deceiving advertisers into paying for ad impressions that never reach real audiences. 

Beware of Business License Scams

Beware of Business License Scams

In addition to traditional internet marketing scams, business owners should be wary of schemes targeting specific regulatory requirements. One such scam is the Business License Scam, where fraudsters pose as legitimate government agencies or business service providers and charge hefty fees for obtaining or renewing business licenses. These scammers provide no tangible services and may disappear after collecting payment, leaving businesses vulnerable to legal repercussions for operating without valid licenses. 

Choosing Trustworthy Partners

Amidst the prevalence of internet marketing scams, businesses must exercise due diligence when selecting marketing partners and service providers. Ossisto, a reputable company specializing in digital marketing assistance, offers businesses a reliable ally in navigating the complex landscape of online advertising. With Ossisto’s expertise and commitment to delivering realistic campaign results, businesses can mitigate the risk of falling victim to fraudulent schemes and achieve their marketing objectives effectively. 

In an era rife with online scams, discerning businesses prioritize selecting trustworthy partners for their marketing needs. Ossisto emerges as a beacon of reliability, specializing in digital marketing assistance. Renowned for its sterling reputation, Ossisto becomes a stalwart ally, guiding businesses through the intricacies of online advertising. With a steadfast commitment to tangible results, Ossisto empowers businesses to sidestep the pitfalls of fraudulent schemes and attain their marketing goals with precision. Through their expertise and dedication, Ossisto stands as a dependable force, ensuring businesses navigate the digital landscape with confidence and success.

FAQs

1. How prevalent are internet marketing scams, and what's their impact on businesses?

Internet marketing scams are alarmingly prevalent, costing businesses billions annually. Their impact extends beyond financial losses, tarnishing brands and eroding trust. Vigilance is crucial to safeguarding against these scams and preserving business integrity.

2. What are some common types of internet marketing scams targeting business owners?

Common internet marketing scams targeting business owners include phishing, pyramid schemes, SEO scams, click fraud, and fake bot traffic. Recognizing these schemes is vital for protecting your business from financial harm and reputational damage. 

3. How can I identify phishing attempts related to internet marketing scams?

Phishing attempts related to internet marketing scams often involve deceptive emails or websites impersonating reputable entities. Look for suspicious URLs, grammatical errors, and requests for sensitive information to identify and avoid falling victim to phishing scams. 

4. What are pyramid schemes, and how do they affect businesses in the marketing realm?

Pyramid schemes promise high returns on investment or lucrative business opportunities but rely on recruiting participants rather than selling legitimate products. These schemes can ensnare businesses in unsustainable practices, leading to financial loss and legal repercussions. 

5. Can you explain the risks associated with Search Engine Optimization (SEO) scams for businesses?

SEO scams endanger businesses by promising guaranteed top rankings on search engine results pages through dubious tactics. Engaging with such scams can result in penalties from search engines, damaging your online presence and credibility. 

Recent posts
Start Your Free Trial Now!
Featured posts
Billions! That’s how much internet marketing and advertising scams are costing businesses and marketers every year.