Boost your web content writing skills with these pointers
If one were to understand the significance of a website metaphorically, it is suffice to say that they are windows to a company’s personality and vision. A part of this relies on the content. Hence, if the content is below par, then the audience’s perception of the respective company will reflect the same. Albeit, there are several factors to content than just the form, size, vocabulary and spacing, the possibility of it to be well received however, relies on how engaging and crisp it is in delivering the message.
Here are a few tips you can make good use of, to further enhance your understanding of writing great website content.
1. Do a thorough topic and keyword research
There is a fine line between strategically placing your keywords and cramming them to no end. To make it easier, it is better to do good keyword research and then place them accordingly. Research in this sense will drive SEO to be far better and provide your blog/article with substance. On the other hand, looking for great content topics will also further enhance the traffic to your website.
There are certain pre-requisites to great content, but one of the most important ones is using emotions. Keep in mind that when the audience reads your work, they are pushed to feel. Feelings tap into their good side and you can count on that to give you brownie points. Use specific words and phrases that bring intensity to the surface as well.
3. Pay attention to the size of your sentences
As a web content writer, there are certain lines you can’t cross compared to your usual content writing counterparts. Unlike them, you must be cautious about using long and endless sentences. Your audience does not have the time or the attention span to read stories. Hence, you are better off writing short and crisp sentences that are comparatively attention-grabbing.
4. Impactful Intros
The very first determinant of your content’s readability lies largely on the introduction paragraph. There is so much power in your intros than any other part of your written work. A good web content writer would know that one should create engaging intros that have the audience anticipate the main point that is yet to come.
Give your audience the joy of reading great content. How do you do this? Use your creativity to make the content seem less boring no matter the subject. For instance, if you were to write about a particular product, paint a picture of how the product would be used in their daily lives and then gaining gratification from it and so on.
6. Don’t be pretentious with your words
Your ability to use exceptional vocabulary doesn’t always mean that your content will be admired. Websites demand precision, which means the use of simple language over extravagant ones. However, this doesn’t mean that you write something so simple that a seventh grader would laugh at. Balance is key.
7. Added Value
Prioritize the fact that your content needs to offer value to the customers that visit your domain. Give it purpose, something that the reader can take away. Be it giving away tips, facts or statistics let it help them ponder. This will inadvertently boost your traffic to a great extent.
8. Use the right editing tactics
Technically, it would be advised that you have an additional pair of hands to edit your work. This would help you understand from a second person perspective and identify gaps in the work if any. If you do not have this provision, then try not to edit your content right out of the oven and give it a day instead.
9. Using a call to action (CTA)
Your job as a content writer doesn’t just stop at paraphrasing, writing compelling opinions, formatting text or what have you. Instead, actually placing a call to action words would be a much better decision for improved ROI and meet marketing deadlines.
Just because you get to express your creativity doesn’t mean you don’t have to follow content writing etiquette. One of this would be to hyperlink your content to the source if you might have borrowed their information. Upon doing this you might also receive backlinks from the said host.
11. Use Google Accordingly
You might often catch yourself in the dilemma (as many writers do) confused about using the right phrases, grammar, and punctuations. Sure, you should have a basic understanding of it, but just because you’re well versed in the language doesn’t mean you are perfect. There is nothing worse than being caught using the wrong punctuation, is there? So, when in doubt, have your ego on a short leash and look it up.
At this point, you have probably gotten a whiff of what is required of you. Albeit these are not set in stone, they make for an epic written work, no matter the context. Hence, choosing to add these tips into your work will surely garner the right attention from your audience.