The client is an American travel agency with decades worth of experience in the travel industry. They provide their clients with the opportunity to compare air fares to ensure that they are able to afford their travel pursuits.
The client emphasized on customer engagement through E-mailers. Their urgent need for quick design and graphics had to be well done given, the time constraints. Additionally, this was also in attempt to reach out to potential customers through personalized text and email conversations.
They were also specified that pictures used on the emails be vibrant and travel oriented to best showcase their professionalism in the area, visually.
Emailer Design | The Process
One of the significant elements of the brief was to have the designs effectively communicate the benefits of our client’s services to their audience. Bearing that in mind, the design team brainstormed to finalize on a visual framework that would be apt for the purpose.
The team worked on the following
- Revising logo and brand name placements
- Revising the E-mailer’s fonts and content according the firm’s branding policy
- Researching and designing the right images for the said content
- Strategically placing content in a way that will be suitable for the audience’s vantage point
The client was pleased with the final outcome and addressed that his concerns regarding customer outreach through the completion of this project, were resolved.
He witnessed a gradual climb in convertibility and interaction with both his pre-existing and potential customers.
Outsource to Ossisto to tap into our multi-dimensional emailer design prowess
For a business struggling with emailer design issues, a partnership with Ossisto will breathe fresh air into their process and aid them in creating an established business through effective visual communication.