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Over 3.02 billion people, almost one-third of the entire population, use social media actively, making it home to the most engaging audience and potential customers.Branding your product in front of this audience can boost your business to another level. With the help of a proper social media strategy, you can drive this traffic to your website, generate new leads, and develop trust with your customers.In this digital era, everything has shifted online, and people, irrespective of age, gender, class, or interest, spend time on different social media platforms. With the combination of social media strategies, you can digitalize your brand and expand your reach and turn this audience into your customers.STEPS TO CONSTRUCT EFFECTIVE SOCIAL MEDIA STRATEGY• Set your goalsBefore starting planning, it is important to answer the question – what do you wish to achieve from social media?The first step towards social media strategy is to set realistic goals. Pay attention to smaller objectives first. Your goals can vary from increasing brand awareness, growing a loyal audience, generating leads and sales, etc. Keep things simple and choose one or two goals at a time.Your goals shall be SMART: Specific Measurable Attainable Relevant Time-bound• Select the Right Social Media Networks for Your AudienceThis is another important step. First, understand your target audience and then choose the right social media platform for your business. Again, you don’t need to waste your energy on all platforms but choose where your target audience resides.You can choose to make a website for your brand, promote it on platforms like Instagram, Facebook, Twitter, etc. Do consider Ossito.com for purchasing a domain name for your website.• Engage with your audienceYour success on social media depends on the quality of your content. Producing content according to the target audience, your goals, and your business is necessary. Make your content a mixture of your brand promotion and entertaining and informative items.Post stories, short videos like behind the scenes, interactive captions, polls, etc., according to the interest of your audience. Keep interacting with your audience by posting consistently, replying to comments and messages.• Establish your most important metrics and KPIsEstablishing metrics to analyze success is very important. Your strategy shall always be data-driven. Don’t be confined to a single metric like Instagram followers. Metric shall be in alignment with your goals. Like Post Reach is a suitable metric if you aim to increase brand awareness. Other metrics can be clicks, hashtag performance, engagement, organic likes, etc.• Keep an eye on competitorsIn this digital era, you can’t work in isolation. There is fierce competition out on every platform. So it is advisable to monitor your competitor’s approaches, strategies, and ways to deal with the audience. Take inspiration from them but do not copy them. Instead, learn from their success and mistakes, and then make your strategies.• Collaborate with influencers to market your productsCollaborate or opt for paid promotions with influencers that can help you promote your business better. Select the correct influencers according to your target audience to widen your reach to a new audience.• Create Brand RecognitionEmotions influence every human decision. So use your platform to tell your brand story and to differentiate yourself from the other competitors. It helps you build deep connections with your audience and make a loyal audience. If the customers relate to your story, then they would be attracted to your business.• Consider Using ChatbotsChatbots help you resolve the queries of your audience 24/7 that too, without any human interaction. The biggest benefit is that chatbot works as an intelligent assistant and communicates like a human consultant.• Track your resultNo one can guarantee success on social media. So it is very important to analyze what strategy is working for you. This can be done by keeping an eye on your metrics. Some platforms do provide their analysis tools like the Insight feature of Instagram. Study what your audience is loving and make more of that content.Bottom lineDon’t be afraid to try new things. Success on social media is all about experimenting, analyzing, and then adapting. If you ever feel confused, start with simple strategies and do not muddle between many targets. Construct a unique brand image and a loyal audience to develop your business. Target especially for potential customers.Success comes with patience, hard work, determination, and consistency. Always believe in yourself and your business.

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