Content marketing: Why Is It Important For Your Business?
People are always online, always connected. A lot of the time that people spend online, in fact, the majority of it is consuming blogs, articles and in today’s online business world content is King.
As a business, you need to have a voice in the community both locally and online. This voice, what your message is, and what you are talking about is called content.
The proper marketing of this writing can help you grow your following on social media, your number of customers and your potential customer base, and ultimately your business’s bottom line. Nowadays you can do this by Digital Marketing more efficiently and effectively than a lot of traditional marketing strategies by providing not just a sales pitch but a good story, article, video, or picture.
How Important It is Having a “Good Content”?
While the traditional marketing strategies still have a place in today’s fast moving online business world to stand out and really grow your business you need to have good information that people want to consume, that makes them come back to your websites or social media pages day after day. You need content that converts them into real life customers. People want to be entertained, inspired, to laugh and to be motivated. The companies that put out meaningful content that does that and that customers want to watch and read grow their businesses faster.
Content is what keeps people coming back to your website, blog, social media pages every day. In order for them to want to come back, you, as a business, have to put out good, quality content on a regular basis. Additionally, your speech needs to align with the platform you are using to distribute your content online.
For example, you need to use Instagram to tell stories using pictures so your content for this social media platform needs to be based on pictures. In comparison to Twitter where your text needs to be conversational or more about you connecting with your customers and potential customers. Blogs are good for getting stories or articles out for customers to read and Youtube is great for video content distribution.
Today, people, businesses, and brands across the world are uploading over 38 million pictures, watching over 3 billion videos on Youtube, and uploading over 3 million blog posts. All this content is being consumed by consumers and customers across the globe. This is where the attention of your current customers is along with all your potential customers. If you can create your own content for your business you can start getting in front of customers more often and more effectively and drive them to your website or store and start turning them into lifelong customers.
I think marketing is important for you as a business to be present on all the major platforms but pick which type of content you are best at, fits your businesses personality or is best at delivering your message as a business and start to focus on those areas, whether it be videos, articles, pictures or voice that your business or brand puts out. Then track the results and you will start to be able to see what is generating a following or business growth.