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Brand storytelling in the era of Artificial Intelligence

brand storytelling,brand story

Traditional brand storytelling follows a preset pattern. First, a marketer works the marketing and advertisement message and picks the target segment for customers in advance. Next, the marketer picks the time to deliver the message to the entire segment, irrespective of whether or not it’s the ideal moment for a particular recipient.

YouTube is Down Temporarily Due To Access Issues

YouTube, the popular website across the world, had experienced an outage on Tuesday night around 9 p.m. ET. It was down for almost 2 hours. Google-owned Support Company had detailed the reasons for the outage.

Youtube is Down

 

Users who were on YouTube to access videos were astonished to see the YouTube Internal 500 error messages (including 503 error messages). Social Media was buzzing with the questions, “Why YouTube is not working worldwide?”. However, the services were restored after an hour and a half around 10:30 p.m. ET.

Youtube errors

500 Internal server error

To answer the questions of the users, YouTube has taken up Twitter explaining what problems have occurred with the Google Video Service that it led to the outage. They said that they were resolving the issue, and let the public know once it is fixed. They apologized for the inconvenience and promised to stay updated with the latest news.

In the similar tweet, they also thanked the users for providing reports about YouTube, YouTube TV and YouTube Music access issues. No further information has been provided on the cause of the outage and how long it would last.

Youtube Issue Update

US users have complained that “Still the search would work, but the videos don’t get displayed, Video would appear when clicked, but it doesn’t take it back to the main page when returned. So one is stuck with the broken video.”

Issue With Youtube

Finally, after resolving the issue, Team YouTube has posted, “We’re back! Thanks for all of your patience. If you continue to experience issues, please let us know.”

Youtube Issue Resolved

As a Virtual Assistance Service Provider, many of our clients have brought up to Ossisto the issue, and we thought we would share it with else other, this important update.

Once deployed, the story’s contents can’t get altered to suit individual customers, so it may not connect with the people it’s intended to reach.

Brand storytelling is gaining drive in the marketing world. Stories get a person’s attention and excite the brain.

Traditional brand storytelling follows a preset pattern. First, a marketer works the marketing and advertisement message and picks the target segment for customers in advance. Next, the marketer picks the time to deliver the message to the entire segment, irrespective of whether or not it’s the ideal moment for a particular recipient.

Once deployed, the story’s contents can’t get altered to suit individual customers, so it may not connect with the people it’s intended to reach.

Brand storytelling is gaining drive in the marketing world. Stories get a person’s attention and excite the brain.

When we read or hear a story plot points, our neurons start functioning.

So, let’s see about brand storytelling in the age of artificial intelligence:

Rise of assistants

AI becomes more integrated with design tools in the future and is enhanced by capabilities like natural language processing. It may also be possible to speak a few commands and have elements that create change in seconds. However, most people are still used to personal digital assistants, such as Alexa and Siri.

Like for example, by asking the program to “take out the people,” it could recognize the stuff associated with those things and wipe them from the screen cleanly, or by stating, “Brighten the sky,” the tool could immediately call in past experiences to know what that designer might have in mind specifically and then make the change.


Data-driven design

Today as more and more creative processes occur, users typically relate to design tools on their level. Therefore, they must know the technology of the tools liquifying, masking, or dodging and how to apply each to their need accordingly.

But those tools will become more aware in the future using AI and providing services based on the task. So, as technology advances, design tools might enable users to change the style of an object. With AI and its ability to utilize large data, almost anything will be possible.


Multi-sensory design

In today’s scenario, we can extract and use data from various tech senses, like augmented reality (AR) cameras, biodata, voice-controlled speakers, and, eventually, haptics. Combining this tech and sensory data with AI is so powerful that it has created a new computer system that performs beyond the typical human six senses.


Experimentation

As brands assemble their stories, they’ll have options presented in their needs. With this, the designer will become a curator, and the computer will proposing ideas, serving as a creative assistant.


Storytelling at Scale

The story can become much more personalized without sacrificing the ability to scale to a nearly infinite number of potential customers with machine intelligence. In addition, learning algorithms continue to improve the story, creating personalized across marketing channels as customers interact with the brand.

For instance, a Facebook ad targeted at this segment drives a potential customer to the website, where destination recommendations are based on their location and interests. They’re met with a custom landing page.

Final Words:

It may not be as apparent today, but technology will invariably show up in tools like Creative Cloud. In the future, some industry observers and businesses think AI will be ambient. It will serve as a mostly quiet assistant enabling its human assistants to create, experiment, and ideate.

 

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