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Traditional brand storytelling follows a preset pattern. First, a marketer works the marketing and advertisement message and picks the target segment for customers in advance. Next, the marketer picks the time to deliver the message to the entire segment, irrespective of whether or not it’s the ideal moment for a particular recipient.Once deployed, the story’s contents can’t get altered to suit individual customers, so it may not connect with the people it’s intended to reach.Brand storytelling is gaining drive in the marketing world. Stories get a person’s attention and excite the brain.When we read or hear a story plot points, our neurons start functioning.So, let’s see about brand storytelling in the age of artificial intelligence:Rise of assistantsAI becomes more integrated with design tools in the future and is enhanced by capabilities like natural language processing. It may also be possible to speak a few commands and have elements that create change in seconds. However, most people are still used to personal digital assistants, such as Alexa and Siri.Like for example, by asking the program to “take out the people,” it could recognize the stuff associated with those things and wipe them from the screen cleanly, or by stating, “Brighten the sky,” the tool could immediately call in past experiences to know what that designer might have in mind specifically and then make the change.Data-driven designToday as more and more creative processes occur, users typically relate to design tools on their level. Therefore, they must know the technology of the tools liquifying, masking, or dodging and how to apply each to their need accordingly.But those tools will become more aware in the future using AI and providing services based on the task. So, as technology advances, design tools might enable users to change the style of an object. With AI and its ability to utilize large data, almost anything will be possible.Multi-sensory designIn today’s scenario, we can extract and use data from various tech senses, like augmented reality (AR) cameras, biodata, voice-controlled speakers, and, eventually, haptics. Combining this tech and sensory data with AI is so powerful that it has created a new computer system that performs beyond the typical human six senses.ExperimentationAs brands assemble their stories, they’ll have options presented in their needs. With this, the designer will become a curator, and the computer will proposing ideas, serving as a creative assistant.Storytelling at ScaleThe story can become much more personalized without sacrificing the ability to scale to a nearly infinite number of potential customers with machine intelligence. In addition, learning algorithms continue to improve the story, creating personalized across marketing channels as customers interact with the brand.For instance, a Facebook ad targeted at this segment drives a potential customer to the website, where destination recommendations are based on their location and interests. They’re met with a custom landing page.Final Words:It may not be as apparent today, but technology will invariably show up in tools like Creative Cloud. In the future, some industry observers and businesses think AI will be ambient. It will serve as a mostly quiet assistant enabling its human assistants to create, experiment, and ideate.

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