Organic traffic comes in from search engines such as Google. The site must be properly optimized in order to start ranking. Google has created many features, which can be used to get that extra search traffic. In the majority of cases, 80% of traffic that a website receives is from the organic search. Hence, organic traffic is far more reliable and valuable as a long-term strategy.
Digital Marketing Companies have experts in garnering organic traffic. They use tactics for ultimate Google hacks. Listed below are a few smart ways to get high organic traffic.
Ultimate Google Hacks to gain Organic Search traffic
Long-Form Content and its Marketing
Long-form directly generates higher rankings. Unique and relevant content enhances the chances of attracting traffic. Distributing high-quality content results in achieving sustainable rankings; as it builds trust among the audience thereby result in increased sales. This excellent content must be promoted via social media, email, etc. in such a way that search engines acknowledge them.
In-depth blog posts must be relevant to the target audience and cover each angle of the subject. Preferably, the blog must be kept within the business site’s root domain. A professional digital marketing company offer the right content generation and delineate ways to market it.
Usage of Relevant Long-Tail Keywords
Keyword research is a good way to find relevant topics on the site. Long-tail keywords with good search number records and low competition show up quickly. Long-tail keywords also make easier for the higher ranking of main keywords, because it gets associated with the authority. All you have to do is to find, create and gauge the effectiveness of Long-Tail keywords before starting to work on them.
Include rich snippets and URLs
Schema.org is a markup that must be added within the site to give a better sense of it. These rich snippets get displayed alongside the site in search results. Static and descriptive URLs also act dynamically. Google constantly expands the rich snippet types. Video snippets are often easier to display. Both schema.org and XML sitemaps define the video thumbnail that appears in the search results and hence, influences the clicks.
Title Tags and Internal Linking
Each page of the site uses a unique and descriptive title tag. It tells users what the page is all about. Keyword-rich anchor texts rank for specific keywords and makes sense to the readers.
Optimize for Devices
Your site must be device-friendly; be it on mobile, laptop, tablet, etc. Sites must be responsive regardless of the imperative device. It must have a responsive design and a dedicated site on each device. This shows how the site’s main page loads.
Care about Related Questions
When searching various terms, related questions appear which expands into a brief potential answer that a searcher can click. These links respond to high click-through rates and enhance the chances of the site showing up. They show up often when the search query is a broad term in a particular niche.
Tracking and Measuring
Search optimization must be tracked, measured and benchmarked. With this, organic traffic numbers can be pulled out. The traffic potential of a keyword must be measured to keep track of the number of backlinks your website has as it enhances the search authority too.
Enhance Search Authority
Get search traffic to pay off well when it is played consistently. Google is constantly working on its algorithm in order to improve legitimacy. Building search authority establishes you as a leading source of information. The whole idea here is to increase credibility for all related keywords to ultimately dominate the market.
Update Inbound Links
Domain age and number of incoming links are the two factors affecting search rankings. This can be seen as websites that have been for higher time show up early in search results. Generating inbound links are also related to link-building. Right long-tail keywords create a lot of high-quality content. Hence, we must ensure that the right keyword must be present in the URL, title and content.
Getting a right photo in the Google search results guarantees more click-through rates. A good author photo must be a real face with high contrast colors that separates the background and foreground. It must be audience targeted. If the authorship is implemented correctly, you may find yourself in 20% of all search results.
A lot of things need to come together in order to reap the benefits of organic search. To get that extra search traffic, Google hacks must be implemented typically. It helps in getting a cutting edge over the competitors.